Business confidence in Vietnam is getting stronger

A recent study by UOB found that 85% of Vietnamese businesses are positive, up from 48% in 2025.
Managing energy is now a key goal.
Most businesses think they will do better in 2026 and have more revenue in 2027-2028.
Big problems like costs and global issues are still affecting businesses. Many firms are looking for ways to be more efficient and save money.
Businesses in Vietnam are also very concerned about energy and want to use it more efficiently. Almost all of them think this is important.
Many firms want a stable energy supply and to use energy better. They also want to reduce energy use.
To achieve these goals, companies are investing in energy-saving equipment and solar power.
Vietnamese firms are also using more digital technology, like artificial intelligence, to grow. Many have started using AI, but not many are advanced.
AI is helping businesses in many ways, such as making them more productive and saving them money. Many plan to invest more in AI.
However, using AI is not easy and businesses face many challenges, like high costs and limited resources.
Diversifying supply chains is a strong focus.
Managing supply chains is very important for businesses in Vietnam. They face many challenges, including geopolitical risks and complex procurement.
To be stronger, Vietnamese companies are diversifying their supply chains. Many plan to add more suppliers in ASEAN and at home.
Nearshoring is also becoming popular, with many businesses planning to set up or expand in Vietnam and ASEAN.
This is driving international expansion. Many Vietnamese businesses are expanding overseas and plan to invest abroad.
ASEAN is the top choice for expansion, with Thailand, Singapore, and Indonesia being the most attractive. However, businesses still face many challenges.
A UOB Vietnam executive said that Vietnamese businesses are showing great resilience in a volatile global environment.