Robbie Williams on AI: "A Hit Came Out in My Voice...It's Over"

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0:00A hit came out with my voice, and I was just like "it's over".

0:07In the early noughties, maybe the late nineties, the music industry as we knew it was over. We

0:13were kings, and then pretty soon after that, we weren't. And everything disintegrated.

0:19Now what we have is AI has arrived. The horse has yet again bolted. We've seen this.

0:28A guy I know, 18 months ago came around with this

0:32program that wasn't out there. Put a few prompts in. "Robbie Williams da da da",

0:36pressed a button and a hit came out with my voice, and I was just like, "it's over."

0:47I write a lot of songs for my albums, and I'm finding that I can't find that

0:53gold-plated what you would call "hit" hit. No arguments, evergreen, let's go, this goes out,

1:00moves the needle, everyone's happy. Can't find them. And if you do, you might find one or two as

1:05you write 80 songs. Press this button on this machine now and it just does it. It's over.