Can AI Help Working Class Content Creators?

VidCon is a big event for people who make content online. It has panels, networking, and live shows.

Many creators want a team to help them, but most do everything themselves. This can be very hard.

Roberto Blake started making videos 21 years ago. He got a big award from YouTube and now teaches others.

Blake said many creators work hard at a regular job and then make content with the little energy they have left.

Blake thinks AI can help creators like this do better without a team.

Blake told the audience that AI tools can help with editing and fixing audio.

Blake said tools like Opusclip can help creators make videos faster and post them on many platforms.

He likes 1of10 for making thumbnails and Adobe for fixing audio.

Blake said most people don't care how content is made, they just want it to be good.

Blake said working-class creators can't afford to hire editors, so AI helps.

Sometimes, having a team can be a problem, not a help, because you can't always trust others with your ideas.

Blake thinks some creators prefer to work with AI tools rather than people because they don't want to defend their decisions.

Blake said YouTube has always had a lot of low-quality content, and AI won't change that.

Blake said the future of content creation is using AI with human value and authenticity.

Blake stressed that a creator's energy is important for being authentic online.

Blake said people should manage their energy, not just their time, to do what they love.

Blake thinks AI can give creators more time to be human and focus on what they care about.

You can learn more about Blake's thoughts on AI and authenticity on his website.

Mashable is reporting from VidCon 2026 with interviews and highlights.

Topics: Artificial Intelligence Creators

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