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The world changed too fast for this beetle

Escuchar/Video/MinuteEarth/The world changed too fast for this beetle

The world changed too fast for this beetle

MinuteEarth
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Subtítulos (16)

0:00This beetle is trying to mate with a beer  bottle. And in fact, he's dedicated enough  
0:04to the task that he may get so dehydrated that  he dies doing it. Which seems like really dumb  
0:10behavior… but don’t be too quick to judge, because  there’s something MUCH deeper going on here. 
0:23The basis for this beetle-bottle blunder happened  long ago, as male jewel beetles evolved to seek  
0:28out females’ shiny, bumpy brown shells in order  to mate. But, fast forward many, MANY years,  
0:34and we humans are adding all sorts of new stuff to  the environment… including this particular type of  
0:40beer bottle, which just so happens to share the  very same qualities that male jewel beetles are  
0:45primed to seek out. In fact, these qualities are  more exaggerated in the bottle than in the beetle.  
0:52As a result, the males get fooled into behavior  that’s, at best, not gonna get the job done,  
0:57and at worst, could actually kill them. Scientists call these kinds of collisions  
1:00between an animal’s deep-seated instincts  and the modern world “evolutionary traps”... 
1:00Now that we know how big a problem evolutionary  traps can be, we’re trying to disarm them,  
1:04like by using diffused window film to  reduce reflections, and by limiting  
1:08artificial light in urban and beachfront  areas. And in Western Australia–where those  
1:12particular beetles and bottles coexisted–beer  manufacturers modified their bottle design,  
1:17eliminating those super-sexy bumps and  ending the males’ misguided love affair.