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Disney's Biggest Box Office Bombs Of All Time
Disney's Biggest Box Office Bombs Of All Time
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0:00
You don't get to be one of the world's
0:02
biggest entertainment conglomerates
0:03
without making a few stinkers. These
0:05
movies did so badly at the box office
0:07
that they lost the Walt Disney Company
0:09
tens if not hundreds of millions of
0:12
dollars. From 2009 to 2019, any movie
0:16
set in the Marvel Cinematic Universe was
0:18
pretty much guaranteed to make some
0:19
money. But when things kept going after
0:21
Avengers Endgame and the MCU came to
0:23
Disney Plus, people started tuning out.
0:26
and they've never tuned out harder than
0:28
when the Marvels hit theaters in 2023.
0:30
>> Okay, I'm feeling a lot of negative
0:31
energy from you and I don't like it.
0:33
>> Captain Marvel managed to break through
0:34
the billion-dollar barrier, but the
0:36
Marvels didn't go higher, further, or
0:39
faster. Even though other disappointing
0:40
Marvel movies like Ant-Man and the Wasp,
0:42
Quantum Mania, and Captain America:
0:45
Brave New World didn't make as much
0:46
money as Disney had hoped, The Marvels
0:49
is still the only one to outright earn
0:51
less than it cost to make. It made a bit
0:53
over $200 million on a budget of more
0:56
than 300 million. Half of what the
0:58
famously shaky Eternals managed to bring
1:00
in at the box office. When Kingo and
1:03
Sprite are running circles around you,
1:05
it's time to ask what went wrong.
1:07
Whatever the reason, Deadline estimated
1:09
that the film resulted in a total loss
1:11
of $237 million. More money than it took
1:14
to make the original Avengers.
1:17
After Disney successfully managed to
1:19
turn one of its theme park rides into a
1:21
full-blown franchise with Pirates of the
1:23
Caribbean, the company's movie division
1:25
kept trying to recreate the magic over
1:27
and over again with unfortunate results.
1:30
One of the more recent examples of this
1:31
is Jungle Cruise, which puts Dwayne
1:34
Johnson and Emily Blunt on a riverboat
1:36
in treacherous waters. Unlike A Hungry
1:38
Piranha, audiences didn't bite. Jungle
1:41
Cruise brought in just under $221
1:43
million after costing $200 million to
1:46
produce. That wasn't necessarily the
1:48
fault of the cast and crew, though. The
1:50
blame can be pointed squarely at the CO
1:52
19 pandemic. Filming ended in 2018, but
1:55
it didn't make it to theaters until
1:56
2021. It also had a simultaneous release
1:59
on Disney Plus, which dissuaded plenty
2:02
of people from going back to their local
2:03
cinema to watch it. As for the film
2:05
itself, critics were divided on it, but
2:08
most movie goers left the theater with a
2:09
smile. General audiences were more than
2:11
happy to have some good old-fashioned
2:13
family fun, especially after more than a
2:15
year of coping with the Corona virus.
2:17
And there's no better way to take a load
2:19
off than with a cruise. It's
2:20
>> a moving picture camera.
2:22
>> Have you never seen one before?
2:24
>> I've never seen a moving picture.
2:25
>> They're so much fun. And you can
2:27
experience being anywhere in the world.
2:29
>> Few entertainment companies have a
2:31
legacy as long as Disney, which was
2:33
founded by Walt himself all the way back
2:35
in 1923. In celebration of its 100th
2:38
anniversary in 2023, the studio put out
2:41
a movie that nobody asked for. Wish, a
2:44
musical origin story for the Wishing
2:46
Star. You know, the star that Disney
2:47
characters like Jeppetto and Tiana have
2:49
wished upon. Not convinced? Most people
2:52
weren't.
2:52
>> I made a wish on a star.
2:57
>> What are you, five? Clearly, no one at
2:59
Disney wished for the movie to do well
3:00
at the box office. Despite its throwback
3:03
animation style and cast led by Ariana
3:05
Deose and Chris Pine, Wish failed to
3:08
find its footing and made just $225
3:10
million on an estimated budget of 175 to
3:14
200 million. Factoring in all the costs,
3:16
Deadline calculated that Wish lost
3:19
around 131 million when all was said and
3:22
done. Between the Marvel's Haunted
3:24
Mansion and Wish, Disney's Big
3:26
Centennial Celebration sure had its fair
3:28
share of hiccups.
3:30
Mars needs moms.
3:36
>> What the heck does that mean?
3:38
>> Sometimes a movie is only remembered for
3:40
being a historic bomb, such as the case
3:42
with Mars Needs Mom, Disney's animated
3:45
effort from 2011 that's only ever talked
3:47
about nowadays in lists like this one.
3:49
That's because it made less than $40
3:51
million on a $150 million budget. One of
3:54
the worst box office returns that Disney
3:56
has ever seen. Mars Needs Moms follows
3:59
9-year-old Milo as he stos away on a
4:01
spaceship to save his mother from
4:03
Martians before they can extract her
4:05
maternal essence. That's not the worst
4:07
story in the world, but it wasn't just
4:08
the narrative that made it bomb. For
4:10
one, the Robert Zmechus produced film
4:12
was derided for its uncannily realistic
4:14
animation and admittedly improved
4:16
version of the motion captured style
4:18
used in The Polar Express. People
4:20
weren't very impressed with the
4:22
characters either. As critic Tim Greer
4:24
wrote for Screen Daily, "The voice work
4:26
overdoes the lead character's whiny
4:28
anxiousness to the point that it's hard
4:29
to root for him."
4:31
>> I thought I told you to go to bed.
4:33
>> You told me to go to bed. You didn't say
4:35
get into bed. It's not specific,
4:37
>> Milo. With the warmly received kids
4:39
movie Rango playing in theaters at the
4:41
same time, parents were more inclined to
4:43
bring their children to see The Talking
4:45
Chameleon. What is it about Mars that
4:48
makes Disney movies flop? The year after
4:50
Mars needs moms, Walt Disney Pictures
4:52
went back to the red planet with its
4:54
poorly received science fiction
4:55
adventure John Carter and got
4:57
slaughtered at the box office once
4:59
again. The story of a Civil War soldier
5:01
who gets transported to a dying
5:03
civilization made $284 million on a
5:06
production budget of 263 million. Factor
5:09
in other expenses like marketing and the
5:11
movie had an estimated price tag of
5:13
around $350 million. As it turns out,
5:16
it's not easy to market a movie like
5:18
John Carter. The first entry in the
5:20
Barum series, which began all the way
5:22
back in the 1910s, served as the
5:24
inspiration for the films. Needless to
5:26
say, it didn't have the name recognition
5:28
that successful sci-fi adaptations like
5:30
The Hunger Games and Dune enjoy in the
5:33
present day. Disney simply didn't know
5:35
how to sell the project to audiences.
5:37
But that didn't stop them from shoveling
5:39
money into a doomed marketing campaign.
5:41
That wasn't the only issue that John
5:43
Carter ran into. Both critics and
5:45
general audiences found it middling in
5:47
quality at best. Whatever the reason,
5:49
John Carter bombed hard, leading the
5:51
studio to cancel their plans for a
5:53
trilogy. Talk about getting ahead of
5:55
yourself.
5:56
>> You lost your wager. You must pay it.
5:59
>> One of the biggest cult hits in Disney's
6:01
catalog is Treasure Planet, an animated
6:03
movie from 2002 that turned the Robert
6:06
Lewis Stevenson classic Treasure Island
6:08
into an epic sci-fi adventure. It also
6:10
turned $140 million into just 110
6:13
million. But you wouldn't know it from
6:14
the way people talk about it nowadays.
6:16
It's hard to tell what went wrong with
6:18
Treasure Planet just by watching it, but
6:20
the picture gets clearer once you know
6:22
what it had to compete with. It was in
6:24
cinemas at the same time as Harry Potter
6:26
and the Chamber of Secrets, the James
6:28
Bond movie Die Another Day, and even
6:31
another Disney property, The Santa Claus
6:33
2. With three established franchises
6:35
running alongside it, it's impressive
6:37
that Treasure Planet made it past the
6:39
$100 million mark at all. Treasure
6:41
Planet is beloved by countless
6:42
millennials who watched it growing up,
6:44
many of whom now have kids of their own
6:46
to share it with. It may not have
6:48
brought in much booty at the box office,
6:50
but the real treasures are the friends
6:51
we made along the way.
6:53
>> You're something special, Jim. You're
6:55
going to rattle the stars you are.
6:59
>> The only successful movie based off a
7:01
Disney ride that doesn't involve pirates
7:03
is 2003's The Haunted Mansion, a
7:05
family-friendly horror comedy starring
7:07
Eddie Murphy. It earned double its
7:08
budget at the box office and brought
7:10
renewed attention to the Haunted Mansion
7:12
rides at Disneyland and Magic Kingdom.
7:14
So, naturally, Disney tried to squeeze
7:16
some more cash out of its success. A
7:18
reboot was announced back in 2010 with
7:20
GMO del Toro writing and producing, but
7:23
it only made its way to theaters 13
7:25
years later with no involvement from the
7:27
Pans Labyrinth director. A delay like
7:29
that is never a sign of quality, as the
7:31
people who did buy a ticket for the 2023
7:34
Haunted Mansion reboot learned
7:36
firsthand. Despite a stacked cast,
7:38
including Leith Stanfield, Tiffany
7:40
Hattish, Owen Wilson, and Danny Avido,
7:43
Haunted Mansion only made $17 million
7:46
despite its $150 million budget.
7:48
Deadline estimated that the full extent
7:50
of its losses reached 117 million as
7:53
well. The big reason for the failure of
7:55
Haunted Mansion was its poor reception,
7:57
as critics and audiences alike found
7:59
themselves rolling their eyes in the
8:01
theater. There was lots of talk online
8:02
about its not so subtle product
8:04
placement, which ruined the film's
8:06
immersion to try and get viewers to go
8:08
to Burger King.
8:14
Tater tots.
8:15
>> Would Haunted Mansion have done that
8:17
much better if it didn't have any brand
8:19
integration? Probably not, but it
8:21
certainly didn't help. While Jungle
8:24
Cruise and Haunted Mansion attempted to
8:26
bring Disney Park attractions to the big
8:28
screen, 2015's Tomorrowland went a step
8:30
further and adapted an entire eighth of
8:33
Disneyland. Based on the themed area of
8:35
the same name, the Brad Bird directed
8:38
film stars George Clooney as a washedup
8:40
inventor who returns to the technoutopia
8:42
that he was exiled from years ago.
8:44
Opinions on Tomorrowland are divided
8:46
straight down the middle. It has a 49%
8:48
critic score and a 50% audience score on
8:51
Rotten Tomatoes. That didn't matter to
8:53
Disney nearly as much as the fact that
8:55
it earned just $29 million on a budget
8:57
as high as $190 million. Despite being
9:00
based on a real theme park and featuring
9:02
plenty of references to Disney,
9:04
Tomorrowland was seen by the media as a
9:06
prime example of Hollywood's struggle to
9:08
sell original films to the public.
9:10
Disney distribution chief Dave Hollis
9:12
was quoted by Variety as saying,
9:14
"Tomorrowland is an original movie, and
9:16
that's more of a challenge in this
9:17
marketplace. We feel it's incredibly
9:19
important for us as a company and as an
9:21
industry to keep telling original
9:23
stories. Unfortunately, the box office
9:25
hasn't gotten much kinder to original
9:27
films in the years since Tomorrowland's
9:30
release. Guess it's hard to have ideas
9:33
and easy to give up.
9:35
>> You might have noticed a bit of a
9:36
pattern so far. Many of Disney's
9:38
attempts at diving into the realm of
9:40
science fiction have fallen seriously
9:42
short. That hasn't stopped them from
9:44
trying, as the company did in 2022 with
9:46
the animated adventure Strange World.
9:48
Media outlets reported that the budget
9:50
was anywhere between 135 million and
9:53
$180 million. But with a gross of just
9:56
$73.6 million, it didn't come close
9:58
either way. Despite its retro style vibe
10:01
and voice cast led by Jake Gyllenhaal,
10:03
Strange World came and went without
10:05
getting much attention at all. Box
10:06
office analysts laid the blame on a
10:08
number of factors, including an
10:10
oversized budget, lousy marketing, and a
10:12
premise that didn't seem to get anyone
10:14
excited.
10:15
>> Wait, are you offended? I can't tell.
10:18
>> To rub salt in the wound, the film ended
10:20
up becoming a success, but not at the
10:22
cinema. Most people only checked out
10:24
Strange World at home as part of their
10:26
Disney Plus subscription, to the point
10:28
that it was the most watched movie on
10:30
the platform for weeks. Maybe it would
10:32
have worked better as a direct to
10:33
streaming release, but hindsight is
10:35
2020. What made Disney's reboot of the
10:38
Lone Ranger such a failure? It wasn't
10:40
the source material. The film featured
10:42
characters that millions of people were
10:43
already familiar with. Was it the
10:45
casting? Army Hammer and Johnny Depp
10:47
both had much better reputations in 2013
10:50
than they do now. Although Depp
10:52
portraying the Native American tanto
10:54
raised some eyebrows at the time. So,
10:57
what was it? At the end of the day,
10:59
sometimes a movie just doesn't work.
11:01
>> I owe silver away.
11:08
>> Don't ever do that again.
11:09
>> With an estimated budget of $225 to $250
11:12
million, The Lone Ranger made $260
11:15
million. But considering how much Disney
11:17
spent to promote the film, they
11:19
essentially lit more than $150 million
11:21
on fire. Movie goers felt much more
11:23
inclined to catch up with Grrew and The
11:25
Minions by seeing Despicable Me Too,
11:27
which released the same weekend and made
11:29
Beck double its budget within days. The
11:32
Lone Ranger proved that no matter how
11:34
beloved an IP might be, rebooting it for
11:36
a new generation doesn't always equal
11:38
success. Unfortunately, that's a lesson
11:41
that Disney had to be taught more than
11:43
once.
