'I Mistook English Fluency for Business Savvy:' DFI CEO

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0:00I mistook English fluency for business savvy.

0:03You mistook English fluency.

0:05Let's talk about your background. You're American. You spent the

0:07last 35 years here in Asia. Now running an Asia multi- retailer,

0:13more than 7,000 stores in 12 markets. How has Asia shaped the way you lead as a CEO?

0:19Early in my career, I think one of the mistakes that I made,

0:24because of the complexity Asia, was I mistook English fluency for business savvy.

0:30You mistook English fluency.

0:31Yes, because very fluent people can appear smart. And what I understood was some of

0:38the more reticent in English were actually the smartest business people in the room.

0:42Each market is competitively different,

0:45and English language should not be confused with the ability to make progress. There is

0:51no Asia. You know the economies even in North Asia between Japan and China,

0:55in Hong Kong and Korea are wildly different. let alone comparing them to Indonesia or Vietnam.

1:01So, how do you create scale across very different cultures and very different economies

1:07is what I think it makes Asia so unique and for me a lot of fun to do business in.