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The Paris Hilton Brand Generated $4 Billion in Sales - Here's How
The Paris Hilton Brand Generated $4 Billion in Sales - Here's How
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उपशीर्षक (17)
0:00
Paris Hilton co-founded 11:11 Media alongside industry veteran Bruce Gersh,
0:06
bringing together all her creative and commercial endeavors.
0:09
I've been in this industry for so long and I'm involved in so many different business
0:13
verticals and I have so many different product lines. So, I really wanted to
0:17
take all of my businesses and put it under one umbrella. Plus, I've been such a multi-hyphenate
0:23
for so long and a lot of these agencies weren't equipped for someone like me.
0:28
So, I really just wanted to build
0:30
a team that had the most brilliant people for every different vertical of my business.
0:36
Paris's licensed consumer products have generated $4 billion in retail sales.
0:41
More than half of that figure has come from her perfume business alone.
0:46
Since 2004, she's released more than 30 fragrances.
0:51
I love being in the fragrance world and to have just been in this industry for so long
0:57
and to have been one of the pioneers of a celebrity fragrance, because I've seen so
1:00
many others try and maybe they have one or two and then it just doesn't happen anymore.
1:05
But I think with me everything is created by me. This is products that I actually
1:10
love and I want to wear. I see some other people where they don't even
1:15
wear their real products. The consumer knows when it's not really authentic and it's not you.
