There were no statistics available for Xanh SM, a ride-hailing service initiated by Vietnam's wealthiest individual Pham Nhat Vuong, which started its food delivery service in June of the previous year.

The e-Conomy 2025 report produced by Google, Temasek, and Bain & Company assessed the value of Vietnam's ride-hailing and online food delivery sector at $5 billion, showing a 20% increase from 2024, and projected it to reach $9 billion by 2030.

A market study conducted in 2025 by Decision Lab revealed that the practice of ordering food through applications had become widespread, particularly in Hanoi, Ho Chi Minh City, and Da Nang.

The German analytics firm Statista credited the robust growth of the market to the ubiquity of smartphones, hectic lifestyles, and an increasing inclination towards convenience.

Intense competition has led some operators to exit the market. As of 2023, there were six active platforms, including GoFood, Baemin, and Loship among others.

Baemin from South Korea ended its services in Vietnam in December 2023, followed by Indonesia’s GoFood in September 2024, and domestic competitor Loship by the end of 2024.

In the Southeast Asian region, Vietnam possesses the smallest online food delivery market. The total market size of the six countries monitored by Momentum Works reached $22.7 billion last year, with Indonesia leading, followed by Thailand, the Philippines, Malaysia, Singapore, and finally Vietnam.

Jianggan Li, the founder and CEO of Momentum Works, stated that the food delivery industry in Southeast Asia has been growing swiftly in both scale and customer demographic.

He mentioned that platforms have intensified efforts aimed at affordability to enhance mass-market penetration.