Wix Lays Off 1,000 Employees Due to AI and Currency Changes

Wix, a website builder, has laid off 1,000 employees, which is 20% of its staff.

Wix CEO Avishai Abrahami said the layoff is due to the strong Israeli shekel and fast changes in AI. He shared this news with his team on May 28. The company's costs are in shekels, but its revenue is in dollars.

Abrahami explained that most of Wix's teams are in Israel, so the company's costs are in shekels. This creates pressure on the company. It affects what the company can afford to do.

Abrahami also said that companies must adapt to AI changes to compete. Wix is changing its structure to have fewer levels between leaders and junior team members.

This is not the first time a big tech company has laid off workers due to AI. Other companies like Meta, Snap, Amazon, and Pinterest have also done this. A report from December 2025 said AI was linked to 50,000 job cuts last year. These companies are changing due to AI.

The topic is about apps and software.

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