Why Fashion Lovers Travel Across The World To This Chicago Vintage Shop

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0:03I don't think there would be as much

0:05vibrance, at least in Chicago, if it

0:07weren't for these very unique, very

0:10individual small businesses on this

0:12block alone.

0:14My name is Jen. I'm the owner and

0:16operator of Vintage Frills in Logan

0:19Square/ Aendale community here in

0:21Chicago.

0:26Things are so old and gorgeous and get

0:30to relive history through these

0:32garments.

0:34Not only do I handpick each piece that

0:36goes into the shop, but I curate it with

0:39care. Okay, come with me to the red

0:42room. It's a colorcoordinated shop.

0:45Customers come in and they're like,

0:46"Ooh, the red room. Oh, the blue room."

0:48You know, or ooh, pink. just makes it

0:51easier and more fun. Actually, we

0:54literally get international customers.

0:58I feel like we're almost becoming sort

0:59of like a tourist destination. You have

1:01a vintage frills notebook. Even if

1:03you're from out of town, now you have a

1:05permanent mark on our shop.

1:08Oh, the fashion community in Chicago.

1:11It's still a baby. I feel like I really

1:14want to help grow us and and make people

1:17realize that you can be sustainable,

1:18too, and still and still be fashionable.

1:21Sustainability, it means the world to

1:23vintage frills. All of our garments have

1:25already passed the test of time. They've

1:26been here for 20, 30, 40, 50 years. That

1:29lets you know it's sustained.

1:32By purchasing secondhand, I'm literally

1:35preventing these things from going into

1:37the landfill. Vintage is not just for

1:40dress up. It's a way of life.

1:43It makes me so proud that I've created

1:46this incredible community around me.

1:50We're constantly working together. We're

1:52creating events, fashion shows, karaoke

1:55events. We even invite our local

1:58community to be a part of the fashion

2:00shows. If you've never been a model

2:01before, it's okay. I didn't want it to

2:04be just high fashion, you know, 6 feet

2:07tall models because I want the

2:09community, an everyday person to know

2:11that you can wear this, too.

2:15It's important to support small

2:16businesses because we are the backbone

2:19of the economy. American Express does

2:22the Small Business Saturday event. Ever

2:25since I opened, I've been participating

2:26in it. Our entire community has gotten

2:28involved. It's a big deal because on

2:31this strip there's so many small

2:32businesses. I originally did not know

2:34that this was something started by

2:36American Express and I'm like, "Oh my

2:37god, this is this is genius." You know,

2:39it really helps us get the word out to

2:41people who may not have known we

2:43existed. Thank you so much. Thank you.

2:48any small business owner or upcoming

2:51entrepreneur, I would definitely suggest

2:53they take a part in American Express's

2:56resources because they literally give

2:58you the building blocks to help sustain

3:01your business.

3:03I took a leap of faith and I did it on

3:05my own and and even though sometimes

3:07it's a tumultuous journey, I I wouldn't

3:09have it any other way. It's the best

3:10decision I could have made for myself.

3:12It's not easy, but it's possible. You're

3:16not going to have all the answers, but

3:18as you work through the process of

3:20owning this business, they come to you.

3:22Whether they fall into your lap or you

3:24have someone like American Express who

3:26are giving you these resources to make

3:28you a better business owner.

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Why Fashion Lovers Travel Across The World To This Chicago Vintage Shop

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