I Tasted 13 Supermarket Easter Eggs from Aldi, M&S, Tesco, and More - There Was a Clear Winner

Alongside the well-known brands, supermarkets have their own-brand Easter eggs on the shelves. To find out if they are worth buying, we tasted eggs from six major retailers - Tesco, Aldi, Marks and Spencer, Asda, Morrisons, and Co-Op - and ranked 13 of them from worst to best.
I ranked milk chocolate eggs from six supermarkets
Taste: According to the supermarket, this egg is supposed to have a milk-free chocolate flavor and caramel flavor with Anglesey sea salt. However, I found this egg to be the least enjoyable, despite caramel being my favorite flavor.
It had an odd taste, possibly because it is a dairy-free chocolate egg, and the caramel did not come through strongly enough. It had a reasonable bite and was incredibly smooth, but I did not want to eat more than necessary for the taste test.
Design: Among all the eggs, this one had a more basic design. It was fairly large, in a traditional Easter egg shape, and featured 3D lines resembling a yule log.
Price: £5.00
Marks and Spencer's speckled egg and Co-op's Salted Caramel Crunch Egg
Taste: The M&S Speckled Egg is a traditional milk chocolate egg. Unlike the other items featured, this is a straightforward egg. It is smooth and simple to crack and bite into, though it does have a slightly powdery flavor.
Design: The Speckled Egg Easter Egg brings together two chocolate favorites in one delicious box. Crack open the smooth, hollow milk chocolate egg, then dive into the bag of colorful Speckled Eggs - milk chocolate mini eggs with a crisp speckled candy shell.
Price: £7.75
Taste: You will find two halves, one milk chocolate and the other dark. It is supposed to contain milk chocolate, toffee, honeycomb, and puffed rice.
Both halves were incredibly thick and difficult to bite through. This egg reminded me of the £90 Hotel Chocolat Ostrich Egg, though it did not match the same chocolate quality. That said, the taste was reasonable on both sides, quite luxurious and rich, but nothing particularly remarkable.
Design: It looks delicious, including the dark chocolate half. The chocolate was gorgeously layered with puffed rice that looked incredibly tempting to devour.
It arrived in stunning golden packaging, and when unwrapped, it contains four mini eggs inside, featuring salted caramel-filled milk chocolate eggs and caramelized biscuit-filled milk chocolate eggs.
Price: £29.50
Morrisons' Golden Opulence Egg
Taste: Really easy to bite into compared to other eggs. It had an intense, dark chocolate and orange flavor, which is not my favorite. This egg also ranks low as it was not milk chocolate, but tasted better than the above.
Design: A classical egg, dark in color, with orange and gold specs. It is said to be decorated with a gold lustre cocoa butter.
Price: £8.50
Taste: Wonderfully silky chocolate combining milk, white, and strawberry flavors. It contains a delicate crisp wafer crumb within the shell, complemented by sweet strawberry sprinkles and vanilla seeds. The flavor is not quite as punchy as I would like, though it is still detectable. It is a pleasant egg, just not as impressive as some of the others on this list.
Design: It sports the classic Neapolitan design, though only on one side, which felt like a missed opportunity. Its distinctive triangular shape, however, gives it a pleasingly unique appearance.
Price: £7.00
Taste: According to Co-Op, this egg is made with Fairtrade chocolate, a luxurious blend of Belgian white and rich dark chocolate studded with chunks of Cornish clotted cream fudge and crisp, buttery shortbread pieces.
The shortbread pieces were a real highlight, though the clotted cream fudge did not come through as strongly as I had hoped.
Design: Visually stunning, featuring a gorgeous marble ombré effect across the shell. Its distinctive triangular shape adds a touch of elegance, making it feel remarkably premium given its very wallet-friendly price tag.
Price: £7.00
Taste: Exceptionally smooth plain chocolate egg featuring popping candy, though I struggled to detect the crispy pieces.
Design: I had hoped for more vibrant colors, but it still offers plenty of creative appeal. It is an entertaining egg, with jokes printed on the packaging to keep you amused.
Price: £4.99
I was surprised by the quality from Aldi's eggs
Taste: Luxuriously creamy, rich, and velvety. The pistachio and milk chocolate marry together beautifully. This egg avoids being overly sweet, making it a pleasure to devour. Do not anticipate any crunch here; it is silky smooth throughout.
Design: Features an attractive triangular egg shape, reminiscent of those available at Co-op. The form gives the egg a more premium feel, while orange 'paint' splatters across it provide extra visual flair.
Price: £9.99
Taste: Absolutely scrumptious; the pretzel and honeycomb flavors come through wonderfully. The egg resembles Caramac, which I adored as a child, though it is slightly too salty for my liking, and it is not quite a traditional milk chocolate egg.
Design: Presentation is stunning, with floral patterns covering the entire egg that look almost too beautiful to break into.
Price: £10.00
Taste: I thoroughly enjoyed the white chocolate inner layer, which perfectly complemented the pretzel and milk chocolate. The sea salt is very noticeable, but was not overpowering - genuinely impressive egg, though not quite matching the runner-up, which shares similarities.
Design: Gold lustre decorated hollow chocolate egg made from layers of Belgian milk chocolate mixed with pretzel pieces and Belgian white chocolate mixed with butterfat, dried whole milk, and salt.
Price: £14.00
Tesco offered really rich and indulgent eggs
Taste: This egg had me genuinely buzzing with anticipation, particularly after it took social media by storm last year. The milk chocolate is absolutely gorgeous, reminiscent of a Kinder chocolate; creamy and velvety. That said, the biscuit filling left something to be desired, with barely a hint of custard cream to speak of.
Design: According to M&S: Our Outrageously Chocolatey Custard Cream Biscuity Egg features a luxurious hollow milk chocolate shell, studded with crunchy biscuit pieces filled with decadent white chocolate and custard truffle.
The oversized custard cream design was a real showstopper, setting it apart from rival eggs. Nevertheless, it was disappointing that, given its size and price tag, there was no Easter surprise included.
Price: £12.00
Taste: The taste of this egg is spot on. Every element is wonderfully balanced, not overly sweet, and thoroughly enjoyable. Anticipate a salted caramel flavored chocolate egg packed with honeycomb, pretzels, and caramel pieces. The egg was effortless to bite into, though rather tricky to crack.
Design: The presentation of this egg is its biggest weakness. It is a straightforward milk chocolate egg decorated with white chocolate stripes. While it looks pleasant enough, it falls considerably short of its rivals, which is disappointing given how absolutely scrumptious it tastes.
Price: £9.00
Down to the last two eggs
Taste: This egg contains everything I adore, and I am confident you will feel the same. Anticipate an extra-thick milk chocolate half egg layered with silky caramel, chewy caramel chunks, and roasted pistachio pieces, topped off with a smooth white chocolate and pistachio center.
It is genuinely outstanding; during my initial bite, I exclaimed wow and performed a happy food dance. I discovered bite-sized Mars bar fragments inside, which proved a delightful surprise, while the chewy caramel pieces were exceptional.
The egg is crispy, velvety, with that flawless pistachio element that does not overwhelm or taste overly sugary. This egg is quite simply divine, well done M&S.
Design: I am thoroughly impressed by this design. The concept of a half-loaded egg is brilliant. You are not sacrificing any chocolate whatsoever, instead receiving a generous layer of various sweet delights atop the shell.
Price: £10.00