Would you pay $235 for a football kit? | CNBC Sports

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0:00The start of a new Premier League season brings with it a host of new players,

0:05and with them, an array of colorful fresh club kits.

0:09All 20 Premier League clubs freshen up their look every summer,

0:13with fans buying up the new shirts to match the stars on the pitch.

0:18For the 2018/19 season though, kit prices are hitting an all-time high.

0:23For the first time in England, the average price of the full ensemble will be $125.

0:29And the most expensive of the lot? Manchester United.

0:35United's new strip, which includes a basic adult short-sleeved shirt, shorts and socks

0:39tops the price charts at $150, while their fully printed 'authentic' kit,

0:44the same one worn by players on matchdays, comes in at more than $235.

0:50Manchester United is ranked as the world’s most valuable soccer team

0:54generating more matchday revenue here at Old Trafford than any other team.

0:59And in 2015, United signed a lucrative $965 million deal with Adidas to make its kit.

1:07I think that the football kits should be half the price they are now and even lower than that.

1:12And even at that price there’s a good profit level for the football club.

1:15I think it’s greed at the moment to be honest.

1:19Wearing your club’s colors is seen as a way of feeling closer to the team,

1:23with thousands of shirts being bought every year by fans, no matter what the design.

1:29Weighing up the competition when it comes to looking at the Premier League kit price table

1:34makes for some interesting reading.

1:37So Manchester United top the league, slightly more expensive than

1:40Roman Abramovich-owned Chelsea and Abu Dhabi-backed Manchester City.

1:43North London club Arsenal make up the top four.

1:46Further down the list and it’s Burnley propping up the rest with a full adult replica kit of $96.

1:51The top-priced kit is made by Adidas, with two of the next three manufactured by Nike,

1:56with Arsenal’s Puma shirt in fourth.

1:58So what influence can elite athletes have with particular brand associations?

2:02You probably look at somebody wearing a football kit,

2:04a replica kit, 10, 20 times more than they wear a normal shirt.

2:09So are they getting the value out of it, is it a must-have item?

2:12Pogba’s probably the best example of where you’ve seen

2:15an unbelievable partnership between the club and the brand.

2:18Adidas were the first to reveal that Pogba had actually signed for Manchester United.

2:23That was a game changer, that had never been done.

2:25And that showed the power of the brand working with the power of the club together.

2:28A good shirt never really goes out of fashion either. A classic design can always be freshened up

2:34for a whole new audience, as was evident in the 2018 World Cup.

2:38You saw, like Adidas, they had a lot of shirts that were based on previous tournaments.

2:43Spain had one from ‘94, Germany's was based on 1990,

2:47Columbia 1990 as well so yeah, they do play a big part in the current design of shirts.

2:53Despite winning the Premier League title with a record 100 points here at the Etihad Stadium,

2:59Manchester City don't even come close to their local rivals when it comes to shirt sales,

3:05with the red half of Manchester shifting nearly three million a year.

3:12Hi guys, Adam here, hope you enjoyed the video.

3:15Don't forget to comment and subscribe in the places below.

3:18Let us know as well any other sports stories you think we should be covering,

3:22and check out these videos over here. See you next time.

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Would you pay $235 for a football kit? | CNBC Sports

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