Phụ đề (58)
0:01The basic premise is the same George
0:04Michael long hair system that we've been
0:09And I think the customers really feel
0:14comforted by that. They know what
0:15they're going to get when they come in.
0:17When I met George Michael in New York,
0:21he had a system of training. He saw the
0:23eagerness in my eyes. He really took me
0:25under his wing and taught me everything
0:28that he knew. He taught me how to use a
0:30microscope. We were really analyzing
0:32people's hair and really understanding
0:35their journey so that we could be able
0:37to help them. And utilizing his medical
0:41knowledge, we were able to develop this
0:43incredible system that still works to
0:48So in 1985, I decided to come out to Los
0:57Dr. Michael was very supportive and gave
1:00me full access to the name, the
1:03marketing, the product line. So when I
1:06came, it was pretty much instant success
1:09almost. Perfect hair and classic flip.
1:13Our clients, many of them have been
1:16coming to us since George Michael opened
1:19in the 50s and 60s. And they brought
1:22their daughters and those daughters
1:24brought their daughters,
1:26friends, co-workers. This is how we
1:29developed our client base. And doing the
1:33right thing for the individual, not just
1:36your pocketbook. Running a small
1:38business is hard. There has to be a love
1:42there to do it. So, wherever you can
1:44find the help, it's always a plus. My
1:48favorite thing is the marketing help
1:50that I get from American Express.
1:52There's a lot of tools and I try to take
1:55advantage of as much of it as I can. The
1:58Shop Small Resource Hub is great for
2:01providing tools and supplies for signage
2:08Thank you for shopping small. Perfect
2:11for Small Business Saturday. One of my
2:14favorite things was the American Express
2:17Small Business Saturday. There is an
2:19uptick in customer calls, making
2:24When I look at the salon today, I'm most
2:26proud of my clientele that are so loyal,
2:30still come to me after decades. the new
2:34girls that come and realize that this is
2:38the right thing for them
2:41and that I've been able to uphold this
2:45This is my greatest satisfaction.
