Millions of Apple users could get up to £77 each after a consumer group overcame a big legal problem in its £3 billion fight against Apple. This is because the group, Which?, can now represent many UK iCloud users.

Which? will represent up to 39.7 million UK iCloud users in a big case against Apple. The case says Apple used unfair tactics to keep customers using its cloud storage service, which cost them money. The case can now go ahead after a tribunal gave Which? permission.

Which? says Apple abused its power by making it hard for users to switch to other cloud storage providers.

Apple says the accusations are not true.

Which? claims Apple's practices trapped consumers and allowed the company to charge higher prices. If the claim is successful, those affected could get up to £77 each.

Anyone who used iCloud between 8 November 2018 and 8 June 2026 and lived in the UK on 8 June this year will be included in the claim, unless they choose not to be. People who lived abroad on that date but used iCloud during that time can choose to be included.

The CEO of Which?, Anabel Hoult, said the company wants to make sure no company can get away with abusing its power.

The tribunal's decision means Which? is one step closer to getting consumers the compensation they think they deserve from Apple.

Which? is now asking people who think they may be affected to visit a website to find out more and sign up for updates.

The legal challenge was started in November 2024 and is seeking about £3 billion in compensation for consumers.

Which? says Apple abused its power.

Which? says Apple stopped competition by promoting iCloud on its devices and making it hard for users to switch to other cloud services.

The watchdog says these practices made customers pay more for cloud storage subscriptions than they would have in a fair market.

Apple has denied the accusations, saying customers have many alternatives to choose from.

This is one of the biggest consumer legal actions in the UK and will go through the Competition Appeal Tribunal unless the parties agree beforehand.

Any potential payout depends on Which? winning its case against Apple.