The Paris Hilton Brand Generated $4 Billion in Sales - Here's How

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Legendas (17)

0:00Paris Hilton co-founded 11:11 Media alongside industry veteran Bruce Gersh,

0:06bringing together all her creative and commercial endeavors.

0:09I've been in this industry for so long and I'm involved in so many different business

0:13verticals and I have so many different product lines. So, I really wanted to

0:17take all of my businesses and put it under one umbrella. Plus, I've been such a multi-hyphenate

0:23for so long and a lot of these agencies weren't equipped for someone like me.

0:28So, I really just wanted to build

0:30a team that had the most brilliant people for every different vertical of my business.

0:36Paris's licensed consumer products have generated $4 billion in retail sales.

0:41More than half of that figure has come from her perfume business alone.

0:46Since 2004, she's released more than 30 fragrances.

0:51I love being in the fragrance world and to have just been in this industry for so long

0:57and to have been one of the pioneers of a celebrity fragrance, because I've seen so

1:00many others try and maybe they have one or two and then it just doesn't happen anymore.

1:05But I think with me everything is created by me. This is products that I actually

1:10love and I want to wear. I see some other people where they don't even

1:15wear their real products. The consumer knows when it's not really authentic and it's not you.

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