A recent poll showed that many people do not like her, with a rating of -16, which is very low.

Dr. Tracy King, a psychologist, says we should not just look at how often Melania appears, but also what happens when she does.

When Melania led a meeting at the United Nations, Dr. King observed that her message was different because of the way her husband's style affects the audience.

Dr. King compared this to a stage hypnotist who first confuses the audience, then gives them a suggestion, and they are more likely to accept it.

Melania led a United Nations meeting in March.

Dr. King explained that when people are given too much information, they become more focused on what is most important, and they look for relief or clarity.

She said that Melania's public appearances should be looked at in the context of the psychological atmosphere around her, which is often chaotic.

When people are exposed to too much noise and uncertainty, they become more reactive and focused on what is most important, and they look for calm and clarity.

Dr. King said that Melania's role is strategic, as she can bring calm after her husband's storms.

Melania can be the calm after the storm.

Her calm and restrained message can be more powerful because it comes after a time of agitation, and the contrast is important.

Her role has value because she can be the person people listen to after they have been stirred up.

Her controlled tone is more credible because it comes after her husband's excess, and her message is more absorbable because it comes after confusion.

Dr. King said that if Melania appeared more often, she would become ordinary and lose her symbolic meaning, but because she appears less often, each appearance is more important.