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"NO ONE IS USING COPILOT" (The 3.3% Kill Shot)
"NO ONE IS USING COPILOT" (The 3.3% Kill Shot)
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Субтитры (163)
0:00
Microsoft just made a $3 trillion bet on an AI tool almost nobody wants. They’re charging you
0:07
$360 a year for it while forcing it into your computer. And in legal terms? It’s
0:12
not even considered essential software, it’s for “entertainment purposes only”.
0:17
Meanwhile, millions of users are searching for one thing… “How do I delete this?”
0:22
This is why no one is using Copilot. For 40 years, one company built a massive
0:27
wall around your professional life. If you work at a desk, you live in Microsoft’s world. Their
0:33
strategy was simple: create a bundle of apps so essential that you were essentially buying the
0:38
very air an office needs to breathe. But now, those walls are cracking. Out of 450 million
0:44
business professionals who use Microsoft 365, only a tiny sliver has agreed to pay for Copilot,
0:50
their new AI assistant. The numbers coming out of company headquarters are a disaster. About
0:55
15 million people have signed up for the paid service. 3.3%. It’s like inviting 100 people to
1:02
a revolution… and only 3 show up with a weapon. Copilot was marketed as the new nervous system
1:07
for the global economy. It was the biggest gamble in Microsoft's history. And they made
1:12
the wrong bet. A growing number of users are treating it less like an upgrade and more like
1:17
a digital parasite they never asked for. It’s a staggering disconnect between
1:22
what the boardroom wants and what the workers are actually doing.
1:25
This rejection is fueled by a phenomenon known as feature fatigue. For decades,
1:30
Microsoft users have been conditioned to expect "bloatware", features they never asked for that
1:36
slow down their systems. But Copilot is bloatware on steroids. It eats RAM, consumes bandwidth,
1:42
and constantly demands attention.. Copilot’s icon on your taskbar has become a symbol of something
1:48
that takes up space… but gives nothing back. And it’s leading to a tipping point…
1:52
The Great UI Rebellion. Traffic to “debloating” websites
1:56
has surged. Users aren’t just avoiding the new features, they’re actively searching for ways to
2:01
remove them entirely. The very features Microsoft spent billions building. For $30 a month,
2:07
businesses expect a tool to work. They expect accuracy. They expect a program that can handle
2:11
their data without making things up. That’s not the worst part.
2:15
The real problem is hidden in plain sight, buried in a document no one has bothered to read.
2:20
In October 2025, Microsoft’s legal team stepped in with a bombshell update to the Terms of Service
2:26
for individual users. In the fine print, Microsoft explicitly states: 'Copilot is for entertainment
2:32
purposes only... Use Copilot at your own risk.' Sure, the $360-a-year enterprise tier comes with
2:39
better legal cover, but under the hood… it’s the exact same engine. And that’s the part they don’t
2:45
want to say out loud. The game’s up. Millions of people are being forced to use a tool on their own
2:50
computers that’s legally treated like a toy. They’re are effectively telling you don’t
2:55
trust this with your career And users are listening.
2:58
According to data from Recon Analytics, the Net Promoter Score, which measures customer
3:03
satisfaction, collapsed. In just 2 months, it plummeted from -3.5 to a devastating -24.1.
3:12
In the world of business metrics, an NPS of -24 is a code red. It means the product is actively
3:18
creating detractors, and the percentage of people who want to abandon it heavily
3:23
outnumbers the people who actually like it. The reason for this anger is the workday test.
3:28
In a professional setting, any tool meant to save time has to prove it won't waste time. This is
3:33
where the AI fails completely. Creatives say the text it produces feels hollow, robotic, and lacks
3:40
the nuance of human communication. It produces uncanny valley prose that takes more time to edit
3:46
than it would have taken to write from scratch. Technical staff find that code suggestions are
3:50
often wrong or use outdated libraries, forcing them to double-check every single line.
3:56
It’s the hidden cost you pay when you use an assistant you can’t actually rely on. If you have
4:01
to watch your assistant’s every move, you aren't using an autopilot. You are babysitting a machine.
4:06
This toxic relationship with Copilot peaked with the introduction of the "Recall" feature.
4:11
Microsoft marketed it as a photographic memory for your PC, designed to take a
4:16
screenshot of your desktop every few seconds. The public saw it as something much darker.
4:21
It was a gift to hackers and a total end to privacy.
4:25
Security researchers quickly proved that this snapshot of your entire digital life was stored
4:30
in plain text. This meant that anyone with access to your computer - no matter how small - could
4:35
steal every password, every private chat, and every bank statement you ever looked at.
4:40
The backlash was so violent that Microsoft had to pull the feature and retool it in a
4:45
desperate attempt to save face. But the damage was done.
4:48
When you force a surveillance tool onto 450 million people and disguise it as an assistant,
4:53
you don't get engagement. Users have started viewing their own operating system as an enemy.
4:58
And it’s why the delete button is winning. People are wondering if the machine is working for them,
5:03
or if it is reporting on them. This is where the software failure
5:07
turns into an industrial death spiral. To understand why Microsoft is panicking,
5:11
you have to look past the code and the icons. You have to look at the physical world.
5:16
Every 90 days, Microsoft reports its Capital Expenditure, or CAPEX. This is the money they
5:21
spend on physical parts, land, buildings, and hardware. In the most recent quarter,
5:26
that hit $37.5 billion dollars. It’s a 66% jump in spending from just one year ago. They are burning
5:34
through cash. Microsoft is spending enough money to build 100 Burj Khalifas… every single year.
5:40
Microsoft isn’t building skyscrapers. They are building a new civilization of computers.
5:45
They are buying hundreds of thousands of GPUs… and these are expensive, $30,000 each. They are
5:51
hard to find, and they run so hot that they can melt if they aren't cooled by massive industrial
5:57
fans and millions of gallons of water. In almost any other business in history,
6:02
you build the supply because the demand is already there. But Microsoft has flipped the
6:06
logic on that. They are building the largest factories in human history for an audience
6:11
that has already tuned out. We are witnessing the creation of computer ghost towns. Giant, expensive
6:16
warehouses filled with humming machines that are waiting for users who are never going to show up.
6:22
But Microsoft can absorb that cash. It’s the world that’s paying for their mistakes.
6:27
Data centers are the hungriest machines ever built. In Northern Virginia, the data center
6:31
capital of the world, the local power grid is starting to fail. The grid was built for homes and
6:36
hospitals, not for millions of GPUs hallucinating poems. Because of this, people are seeing their
6:42
utility bills spike as power companies struggle to upgrade infrastructure for the AI gold rush.
6:47
Microsoft has become so desperate for power that it signed a deal to restart the nuclear
6:52
power plant at Three Mile Island, the site of the most significant nuclear accident in
6:56
U.S. history. This one company now consumes more electricity than many small nations.
7:02
And for what? A study by Recon
7:04
Analytics looked at 150,000 office workers in the United States who have a paid license for Copilot.
7:10
The results were a nightmare for the board of directors. Only 35.8% of those people actually
7:16
open and use the tool on a regular basis. In the tech world, this is called “Shelfware." It’s a
7:22
product a company buys, puts on a digital shelf, and never touches again. Compare that to ChatGPT,
7:28
where over 83.1% of people who pay for an enterprise license open the app every single day.
7:34
Microsoft has the products. They own Windows. They own Word and Excel. They put the Copilot
7:40
button right in your path. It doesn't get any easier than that… yet nobody has time for it.
7:46
Workers are bypassing the button and opening a separate browser tab to use free tools from
7:50
other companies. The default placement was supposed to force people to use it.
7:54
Instead, it created a quiet rebellion. Behind the scenes at Microsoft headquarters,
7:58
the panic has reached a breaking point. They are realizing that their own AI might not be
8:03
smart enough to win. For the last 2 years, the story was simple: Microsoft and OpenAI were the
8:08
leaders. They had the exclusive edge. But that era is officially dead.
8:13
Microsoft has officially started integrating Anthropic’s Claude into Copilot. While the PR team
8:18
claims it is just about 'customer choice’, it’s 'because their own systems, based on OpenAI’s GPT,
8:24
are failing critical accuracy tests. By bringing in Claude, Microsoft is hoping
8:29
that someone else’s brain can save their brand. It’s like Coca-Cola admitting their secret recipe
8:35
doesn’t taste good anymore, so they started mixing in a little Pepsi just to keep people drinking it.
8:39
In Copilot’s Researcher agent, GPT now drafts responses while Claude reviews accuracy,
8:45
completeness, and citations. Microsoft claims this Frankenstein setup delivers a 13.8% improvement in
8:52
deep-research. Yet even with the patch, the core problem remains: a standalone Copilot
8:58
simply couldn’t cut it for professional work. This multi-model approach is the smoking gun.
9:04
Microsoft spent years touting exclusive OpenAI access as their unbeatable edge.
9:09
Now they’re diluting it with Claude Sonnet 4 and Opus 4.1 across Copilot Studio and Researcher.
9:15
They are hoping a rival can salvage the product they’re charging $30 extra for. It’s a quiet
9:21
admission that the “most important product in company history” isn’t good enough on its own.
9:26
The workers already know it. When given a choice, only 8% chose Copilot. They’re clicking
9:32
on that little blue icon less than ever, still reaching for alternatives. The crown is slipping,
9:37
and no amount of model-mixing can hide it. The revolution Microsoft bet $150 billion a
9:42
year on is being rejected one frustrated click at a time.
9:46
Microsoft is losing 11-to-1 in the very office suites they created and sell. The more people
9:53
used it, the less they liked it. The new toy lost its shine pretty quickly. What was left was a
9:58
tool that added extra steps to every single job. This is why the 8% number is so terrifying for
10:04
Microsoft. These are the people who are supposed to love technology. If they are even walking away,
10:10
the product is in deep trouble. The Multi-Model Surrender is a desperate attempt to fix this.
10:16
But this creates even more confusion. One day, your AI sounds like one person. The next day,
10:21
it sounds like another. The tone changes. The quality changes.
10:24
The trust drops even further. So many are starting to feel the end
10:28
of the AI honeymoon. For 2 years, high-priced consultants told every CEO on Earth that they
10:33
had to buy into this revolution or watch their companies die. They spent millions of dollars
10:38
on licenses. They forced their staff to sit through endless meetings. They bought the hype.
10:43
But the data is hitting home. Researchers at recently completed a massive study on these
10:48
big-company AI projects. Their report, called "The GenAI Divide," reveals a brutal reality.
10:55
95% of these enterprise AI projects failed to create a single dollar of extra profit. The math
11:01
behind this failure is simple: any speed a worker gained by using AI was immediately eaten by the
11:07
time they spent fixing the machine’s mistakes. Teams spent their mornings writing prompts and
11:12
their afternoons acting as high-paid editors for a machine that couldn't pass a basic quality check.
11:17
The RAND Corporation found the same pattern. Their scientists discovered that these tools
11:21
don't actually fit into the way real work happens. Real jobs are messy. They require deep context and
11:27
absolute trust. AI provides neither. It provides a generic average of the internet, which is rarely
11:34
what a high-stakes professional job requires. When you compare Copilot to its rivals,
11:39
the reason for its collapse becomes even clearer. Most professionals now treat
11:43
Copilot like the "Internet Explorer" of AI. They use it only because it is already there,
11:49
usually because their IT department forced it on them. But when they want real results,
11:53
they leave the Microsoft ecosystem entirely. Claude is often described as feeling more "human"
11:58
and accurate in its reasoning. ChatGPT Enterprise offers a level of data control and speed that
12:04
Microsoft’s forced integration can’t match. Workers are choosing to open a separate browser
12:08
tab and pay for their own tools rather than use the "free" one Microsoft placed on their taskbar.
12:14
But the most extreme danger is hidden in the financials. And it should keep
12:18
every Microsoft investor awake at night. Nearly half of Microsoft’s cloud future
12:22
now depends on… a company that isn’t Microsoft. Around 45% of its remaining cloud commitments are
12:29
tied to OpenAI, effectively turning one of the world’s largest tech giants into a high-stakes
12:34
partner in a single startup’s success. Microsoft has effectively bet half its house on a partner
12:39
that is burning through cash at a record pace. If OpenAI stumbles, or if the market realizes that
12:45
these models can’t produce profit, the Microsoft valuation won't just dip… it will crater.
12:51
Microsoft has tied its reputation, its hardware, and its cloud future to a button on your keyboard
12:56
that most workers are trying to hide or delete. They are resting a 3 trillion dollar empire on
13:02
a foundation of "entertainment only" software. Every time a worker right-clicks that Copilot
13:07
icon to hide it from their screen, they are participating in the largest
13:10
consumer rejection in tech history. The 3.3% conversion rate is a wall
13:15
that Microsoft can't climb. The 95% failure rate is a hole they can't fill. The "Great
13:21
AI Revolution" was supposed to be the moment we moved into the future. Instead, it became
13:26
a $37 billion lesson in what happens when a company is too big to listen to its own users.
13:31
The fans in the data centers are still spinning. The servers are still humming. But the offices are
13:37
quiet. The users have moved on. They have taken their computers back. And as the numbers come in,
13:42
the only thing left to see is how long the bubble can stretch before it bursts.
13:46
The era of forced AI is over. And when users walk away, the real
13:51
fallout starts behind closed doors. Contracts get questioned. Partnerships get strained. And
13:57
the biggest alliance in tech suddenly looks a lot more fragile than it did on the way up.
14:01
So what happens when the company funding the AI boom starts to rethink the deal? Find out
14:06
in “MASSIVE Microsoft Divorce That WILL BANKRUPT OpenAI and ChatGPT Forever.” Or watch this video.
"NO ONE IS USING COPILOT" (The 3.3% Kill Shot) - Video học tiếng Anh
