B&M sells popular chocolate for £1, a great deal

B&M cut the price of some chocolate to £1.

B&M reduced prices on chocolate items, making shoppers feel like they're in the past. Everything is more expensive now due to the cost-of-living crisis and other factors like fuel and ingredient costs.

Chocolate prices have risen due to 'shrinkflation' and a global cocoa shortage. But B&M is offering a great deal on a popular chocolate product that makes shoppers feel like they're in the past.

A TikTok video showed a B&M store with Cadbury Mini Eggs on sale for £1. The sale included cake bars and Easter eggs, which used to cost £4.

The video's caption said: 'I can't believe my eyes.'

The description said: 'I feel like I've gone back in time.'

Many stores lower prices on Easter treats after the holiday. But B&M had £1 Mini Eggs before Easter.

Viewers were surprised and wanted to check their local B&M stores to see if the deal was still available.

Some people joked that the video should be deleted so others wouldn't buy all the cheap chocolate.

The deal was part of B&M's 'deal of the week' promotion, which changes regularly. Other chocolate products might be on sale later, so it's worth checking the store.

Chocolate costs more now than it used to. The Office for National Statistics says chocolate prices rose by over 17% in the year to October 2025.

The main reason for the price increase is a global cocoa shortage. Cocoa is the main ingredient in chocolate and comes from cacao trees in tropical areas like the Ivory Coast and Ghana.

Dry weather and plant diseases have reduced cocoa production, making it scarcer and more expensive.

Manufacturers also face higher costs for power, wages, and ingredients like milk and sugar.

These costs are passed on to shoppers, causing price rises for almost all chocolate products.

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