Rakuten's CEO Made Staff Switch to English - Or Face Demotion

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0:00You ordered your Rakuten employees to switch to English within two years or face demotion.

0:07Was it that aggressive?

0:10It was very aggressive. What prompted the move?

0:12Internet is global competition

0:16in this connected world. So sooner or later

0:21we will face international competition, domestically and outside of Japan too.

0:25And we have to learn from best practices from all over the world,

0:29and just hiring the pool from Japanese engineers is quantitatively not big enough.

0:34For example, now 70% of engineers we hire in Japan

0:38are non-Japanese. Most of them do not speak Japanese.

0:42I just want to make it so that everybody can communicate with one single language.

0:46We cannot do it with Japanese, we cannot do it with Chinese, it has to be English.

0:49Did you receive any opposition? Did people think you were crazy at first?

0:53It took much longer than two years to be very honest. We adjusted our deadline several times

1:00and helped the people who are struggling. I told them, you know, in the morning

1:05they can come to the office and just study English and can start working from after lunch.

1:10We helped them to go to some English schools and

1:14almost every single person cleared our target goal for the standard test.

1:18So, you're seeing the real payback coming?

1:20Big time.

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