Nintendo's Trying To Be More Like Disney

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0:00You may know them by this guy or this guy or maybe her.

0:03While Nintendo's consoles are what made them the household name,

0:07it's the company's iconic characters that are fueling the next phase for the company.

0:12Nintendo has been able to um foster that

0:15Disney feel through this really powerful harnessing of nostalgia.

0:19Nintendo's expansion beyond games and consoles is nothing new. They tried

0:23it in 1993 with the Super Mario Bros. movie, which failed at the box office

0:27after it took far too many departures from the source material, disappointing fans.

0:32But Nintendo's more recent moves have been more successful, leveraging the

0:36strong sentiment for their characters into a successful business enterprise.

0:40We now have theme parks like Super Mario World in which you get all of these recognizable features

0:45from the games in real life and sort of fostering both nostalgia and that first sort of sense of

0:50wonder that young children get with seeing these things on the screen at the first time.

0:55Nintendo at its core will always be a video game company,

0:58but I think that their IP monetization strategy has probably just started.

1:03But how long can Nintendo maintain interest in its characters?

1:07At some point in time, people could grow tired of

1:11uh the same IPs that Nintendo produces games around.

1:16So Nintendo, I think, at some point has to come up with new IPs, new ideas in terms of characters and

1:22in terms of new worlds, because there's a certain risk that things might become a little bit stale.

1:27Built for Billions. Streaming now on CNBC.com and YouTube.