Yungblud on the Biggest Lie in the Music Industry

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0:00I think in music, and in any business, the biggest lie you are told is 'well that's

0:05just the way it is'. And I think if you kind of abide by 'that's just the way it

0:09is' you will never be successful, because the way it is was an innovative idea once.

0:13And I think festivals were not representative of

0:16real people. The prices of music became inaccessible, and it made me furious.

0:21I was on tour in America and, tiered pricing, the venue was full and the

0:26middle section there were 500 tickets, and there were 2,000 kids trying to get

0:29in outside and 500 seats free and it made me sick because I had no control over that.

0:34My people can't come to my show because somebody else is dictating my ticket

0:38price. What? You know what I'm saying? And I couldn't stand behind it and go, "Right,

0:43this is what I believe this is worth." That's the relationship that I have with my fan base.

0:47I will not make any money off the music, but I will bring 20,000 to 30,000 to

0:5250,000 people into a field and then I will sell my merch and I will sell my

0:55food and that's when it can be a profitable business that allows me to keep it going.

0:59Can that accessibility keep it financially sustainable?

1:03Yeah. Because I think my vibe is I don't see Yungblud as ten

1:07different arms of a business. I see Yungblud as one pot, right?

1:12People aren't listening to music. This doesn't happen. My vibe would be like,

1:16this bit can lose money because this bit's taking money, and this

1:18bit can lose money because this bit's taking money, and this bit's taking a lot of money.

1:22My vibe is when I look at it like that, instead of everything having to either break even or be

1:26in the green, then I can be a lot more nimble with how I choose to communicate with people.