Southeast Asia's 2nd most visited country promotes night tourism

The event also seeks to honor the royal legacy of Her Majesty Queen Sirikit, the Queen Mother, particularly her efforts to revive Thai handicrafts and elevate Thai silk on the global stage.

Speaking about the program, TAT Governor Thapanee Kiatphaibool emphasized that the agency aims to create tourism experiences that go beyond travel, providing meaningful and memorable moments for visitors.

"The Night by Amazing Thailand" serves as a key mechanism for revitalizing night-time tourism and local economies, stimulating spending in areas such as accommodation, dining, retail, and community businesses.

TAT expects the event to become a milestone in enhancing Thailand's tourism competitiveness.

It aims to establish a vibrant, safe, and creative night-time tourism ecosystem that benefits operators at all levels, while reinforcing Bangkok's image as a world-class destination and supporting the country's Best Travel 2026 goal.

With 32.9 million international arrivals in 2025, Thailand ranked as Southeast Asia's second most visited country after Malaysia, which received over 42 million, marking the second consecutive year the kingdom has relinquished its regional tourism crown.