Visitors will have the opportunity to engage directly with Italian food processing and packaging equipment manufacturers to explore a wide range of packaging solutions, including processing, filling, capping, and primary and secondary packaging for various industries, such as food processing, beverages, confectionery, agriculture, personal care, and cosmetics, as well as transportation systems and end-of-line equipment. This is an opportunity for Vietnamese businesses to stay updated on the latest trends and gain access to advanced packaging technologies, ultimately optimizing production processes and enhancing business efficiency.

Discover effective packaging solutions from Italy. Photo courtesy of ITA

The Italian packaging machinery industry is currently experiencing strong growth and maintaining a leading position in the world. In 2024, the industry's revenue reached a record EUR10 billion (US$11.5 billion), with exports accounting for approximately 80% of the total revenue.

The largest market is the European Union, followed by Asia, non-EU Europe, North America, and Central and South America. The top three export markets are the United States, France, and Germany.

This leading position acquired over the years by Italian manufacturers of automatic packaging and wrapping machines is based on several core factors: the high technological-qualitative level of the proposed solutions, extreme customization and production flexibility of the machines, punctual after-sales service on all the world markets, and an excellent ratio between quality and price.

Italy is also a leader in developing eco-friendly packaging solutions that help businesses meet ESG (Environmental, Social, and Governance) standards. With a strong commitment to sustainability and minimizing environmental impact, Italian packaging machinery manufacturers focus on improving production processes, using recycled materials, and developing reusable packaging solutions.

In addition to focusing on technological innovation, the Italian packaging industry is also committed to building a global technical support network. Italian packaging machinery manufacturers have a robust customer service system that makes it easy for clients to maintain, upgrade, and optimize equipment performance. With continuous technical support, businesses can increase productivity and minimize downtime in production processes.

Over the years, ITA has organized Italian pavilions at ProPak Vietnam, attracting the participation of numerous Italian companies, providing opportunities for collaboration and market expansion. This is a great opportunity for Italian companies to not only find partners in Vietnam but also strengthen and expand their brand presence in Southeast Asia, opening new opportunities for collaboration and sustainable growth.

The packaging industry is one of the fastest-growing sectors in Vietnam, with a projected growth rate of 15-20% over the next few years, according to Vietnam Briefing. This growth is driven by rapid economic and social progress, a surge in e-commerce, and beneficial free trade agreements (FTAs) that enhance both domestic retail sales and international exports.