The Gia Lai Department of Culture, Sports and Tourism says the opening ceremony and concert are popular on social media.

The artistic program and concert had a big impact with its staging and visuals. The stage design, LED screens, and lighting created a strong visual effect.

The opening performance had four parts, taking the audience on a journey. It was followed by a segment honoring heroic traditions.

The real-scene section ended with a performance that combined forests and seas, symbolizing connection and development.

The stage used modern language to show cultural elements of the Central Highlands, making them accessible to modern audiences. This balanced cultural depth with modern approach.

The mix of tradition and modern staging let audiences feel the weight of history and today's cultural rhythm.

After the cultural performances, the stage became a mega concert with 'Vu tru Say Hi', where artists from different seasons performed together.

The concert had solo and group performances, turning the event into a festival where music, emotion, and audience interaction came together.

Famous songs and new arrangements made the venue a vibrant music festival. The audience sang along and interacted, making the atmosphere exciting.

A highlight was when artists performed a mashup, creating a memorable moment.

The finale was a grand spectacle with music, lighting, and movement, symbolizing the connection between forest and sea.

The opening night marked the beginning of National Tourism Year 2026, where Gia Lai is experienced through music, art, and multisensory experiences.

Preliminary statistics show the opening event generated over 1,200 news articles, nearly half of the total media coverage in the first quarter.

From January to March, there were over 38,000 pieces of information about Gia Lai on media and social platforms.

Hashtags like #NamDuLichQuocGia2026 and #GiaLai had over 2,000 posts and shares on social media.

A media consulting company ranked the 'Gia Lai - Dai ngan cham bien xanh' concert fourth among the top 10 brand events of the week.

A social listening unit ranked the program among the top three most talked-about events of the week.

The event was successful.