KitLegit Uses AI to Stop Fake Sports Gear

To check a shirt, users download an app and upload pictures. The technology checks the shirt's details and says if it's real or not. Each check costs a little money and gives a special code to prove the shirt is real. The company's founder, Alex Protsenko, started the business three years ago. He saw that people wanted real sports gear, not fake. The company is now making a new version of its technology.
KitLegit is the first company to use AI to check sports gear. It can check shirts from the year 2000. The company found that 38% of the shirts it checked were fake. This shows that buying without checking is risky.
KitLegit's sales were low at first, but now they are growing fast. The company worked with some sports teams and this helped it grow. It plans to hire more people and get more money from investors.
The company wants to work with experts in sports and fashion. It's starting a program to help small sports stores sell real gear. KitLegit also sees potential in working with other sports like rugby and American football. The company is in a good position to help stop fake sports gear.