Topic: Advertising

Wil Anderson's show Gruen is in its 18th season and is still growing.

Wil Anderson does not like ads.

After 18 years, Wil now really dislikes ads.

Wil says most ads are bad. He thinks they are awful.

Wil thinks ads are scary and manipulative.

Gruen has a panel of experts, including Todd and Russel, and is the longest-running show about ads.

Todd and Russel have been on Gruen since 2010.

What keeps Wil hosting Gruen?

Wil thinks his skepticism is good for the show.

Wil says if someone who likes ads hosted the show, it would be boring.

Wil wants to help people understand ads and likes working with his team.

Wil says they do the show to help people know how ads work.

Wil thinks ads are terrifying.

Wil wants people to know about ads so they can make good choices.

From billboards to algorithms

Since 2008, Wil has seen big changes in the ad industry.

Now ads are targeted to your phone and interests.

Wil says two people can see different ads on their phones even if they are in the same room.

It's hard to tell what's an ad on social media.

Gruen is back and is Australia's favorite show about ads.

A researcher says online ads are very sneaky.

Ads can appear at times when you are most likely to buy something.

If you click on an ad, you might see similar products later.

The ad industry is using AI to make and target ads.

Companies need your data to sell you things.

A fresh take on an enduring industry

Wil thinks Gruen is more relevant now than ever.

Gruen was nominated for a Logie award last year.

Wil says this season of Gruen is the best one yet.

Wil says Gruen is responding to changes in the ad world.

New ad approaches like personalized algorithms are surprising.

The Gruen team talks about new ads they have seen.

Wil says the show is different now than it was 18 years ago.

You can stream Gruen on ABC iview or watch it on ABC TV.

Promotion

Hörübung