Samsung S90F vs LG C5 OLED: Best Prime Day TV Deal

Many people wait for big sales to buy expensive items like TVs. The best times to find deals on TVs are during Amazon Prime Day or Black Friday. This year, two of the best OLED TVs are at their lowest prices.

The Samsung S90F 65-inch OLED TV costs $1,197.99, and the LG C5 OLED TV costs $1,199. The price difference is only $2, so which one should you choose?

As a tech expert, I can help you decide. The good news is that you can't make a wrong choice.

If money wasn't a problem, we'd choose Samsung's top OLED TV, the S95F, which has special features like Art Mode. But for most people, the S90F is a good option. It's similar to the S95F but without a few key features.

The S90F has a high refresh rate, a great 4K OLED screen, and a processor that makes old content look better. It's also very bright, with a peak brightness of 1,600 nits.

Samsung TVs are known for lasting a long time, and their smart TV system is easy to use.

LG used to be the leader in OLED TVs, but Samsung has caught up. LG's C Series TVs are still very popular, and the C5 model is a great choice until the new C6 model comes out.

The LG C5 supports HDR10 and HLG, and it also supports Dolby Vision, which the Samsung S90F does not. However, the Samsung TV is slightly brighter.

These TVs have very similar specs, which is why they have similar prices.

I don't think one TV is definitely better than the other. The choice depends on which brand you prefer. My colleagues at CNET think the Samsung S90F is the best TV to buy in 2026.

Other sizes of these TVs are on sale, but I think the 65-inch size is the best. There are no bad choices here.

The Samsung 65-inch S90F OLED TV costs $1,197.99, which is $500 off the original price.

The LG C5 Series 65-inch OLED TV costs $1,199.99, which is $197 off the original price.

We will keep updating our guide to the best Prime Day TV deals. You can also check our Prime Day 2026 hub for the latest updates.

We have more information about Prime Day and the best gadgets to buy.

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