M&S Changes Sparks Loyalty Scheme

Marks & Spencer changes Sparks loyalty scheme.

Marks & Spencer changes Sparks loyalty scheme to use money, not points. Customers get cash rewards for spending money. They can earn money by spending on different things.

Customers get £10 for spending £50 on some things and £5 for spending £35 on food. The scheme gives rewards based on what customers buy.

Customers can use rewards now or later, like for Christmas.

M&S is making another change on April 20.

M&S is starting a new prize draw for Sparks customers. They can win prizes from M&S and partners like Virgin.

The first prize draw starts on April 20 and customers can win 1 million Virgin Points.

M&S is using a 'money, not points' model.

Customers can enter the prize draw by opening the M&S app and clicking on Sparks. They just need to be Sparks members.

Sparks customers can enter prize draws and win things like tickets to a car race or money for clothes.

A director at M&S said they are making Sparks more rewarding for customers.

From April 20, customers can enter a prize draw to win a holiday or experience with Virgin.

There will be more prizes to win every month with Sparks. M&S wants Sparks to be the best loyalty program.

The first competition runs from April 20 to May 4 and the winner will be told within 14 days.

M&S is launching a new reward in Sparks next week.

To enter the prize draw, customers need to be Sparks members. New customers can sign up before April 19 to enter.

Customers don't need to be Virgin Red members to enter the prize draw, but they need to be Sparks members.

The winner of the prize draw will get 1 million Virgin Points in their account.

M&S is also starting a 'Buy & bundle' plan, where customers can buy things together and get a reward.

M&S is keeping some popular benefits, like free birthday treats and discounts for parents.

The Delivery Pass service ended in March 2026, but existing passes are still valid.

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