My friend invested $30,000 in pickleball courts, but now the business is declining

I have seen people invest in popular business ideas and lose money.

A friend had a warehouse that earned VND40 million monthly. After the tenant left, he couldn't find a new one. He then spent months looking.

He saw pickleball was popular and decided to convert the space into courts. The sport was very popular at the time.

The courts did well at first, especially on weekends. But then, fewer people came and the business declined. Customers only booked certain times.

The income was low, at VND200,000 per hour, after costs. This was less than the warehouse rental, which earned tens of millions with little effort.

As more courts opened and the hype faded, the business is now quiet, making it hard to break even.

Starting a business based on trends can be very risky.

A younger friend sold sausages and tea, but sales were poor after the social media hype ended. The wholesalers were the only ones who made money.

These stories show the weakness of trend-based businesses. People rush to capitalize on popular products or services.

Competition rises quickly, making it hard to raise prices. Operators may have to lower prices to attract customers, losing their early advantage.

Most people planning such businesses only see short-term success, ignoring the saturated market's downsides.

Trend-based businesses can be profitable if you lead the trend. If you follow, you must be different to survive after the hype ends.

This opinion was submitted by a reader and translated. The views are personal and may not match VnExpress' viewpoints.

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