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Prática de escuta/Video/Vietnam Today/Tourism Firms Adapt To Offer Higher-Value Services | Vietnam Today

Tourism Firms Adapt To Offer Higher-Value Services | Vietnam Today

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0:00In the tourism scene, Vietnam welcomed
0:02more than 14 million international
0:04visitors in the first 7 months of the
0:06year, reaching nearly 56% of its 2026
0:10target. While strong visa policies,
0:13better connectivity, and improved
0:14services continue to boost arrivals,
0:17higher visitor numbers have yet to
0:20translate into greater economic value.
0:23As the industry shifts its focus from
0:25volume to value, tourism businesses are
0:28adapting to encourage visitors to stay
0:31longer and spend more.
0:36>> In addition to operating a fleet of more
0:38than 1,500 taxis, this company has
0:41recently introduced a new line of
0:43contract vehicles designed specifically
0:45for tourists.
0:46The investment reflects growing demand
0:48for more diverse transport options while
0:51taking advantage of Vietnam's
0:52increasingly modern road infrastructure.
0:57>> With our significant investment, we are
0:59confident that we can have diversified
1:01tourism products, enhance their value,
1:03and contribute to economic growth.
1:08>> Rather than focusing solely on visitor
1:10numbers, tourism businesses are placing
1:12greater emphasis on enhancing the travel
1:14experience. At this store, nearly every
1:17product on the shelves is certified
1:19under Vietnam's OCOP program. Carefully
1:22selected local specialties give visitors
1:24great confidence when shopping for
1:26souvenirs.
1:28>> Traveling is already enjoyable, but
1:30bringing home gifts make it even more
1:32meaningful. There's so many unique
1:34products here that I've never seen
1:36before, even vegetarian fish sauce.
1:39>> We focus on offering well-packaged,
1:41high-quality products that attract
1:43visitors. We also place great importance
1:46on customer care.
1:49>> In 2019, international visitors spent an
1:51average of around 1,000 US dollars per
1:54trip. By By
1:56the figure had risen to approximately
1:581,230
1:59US dollars, approaching the spending
2:01levels seen in Thailand and Malaysia.
2:06>> The goal is to turn similar products
2:08into distinctive experiences, while
2:10encouraging visitors to stay longer and
2:12spend more during their trips.
2:16>> Every journey is more than just a travel
2:18experience. It also creates value across
2:20the economy. Every additional purchase
2:23and every improvement in service quality
2:25helps generate [music] stronger momentum
2:27for sustainable economic growth.