Vietnam's Banh Ram It Becomes Popular Worldwide

A Russian man named Aleksandr has been looking for banh ram it in local markets since July.

Aleksandr says, 'I've tried many Vietnamese foods, but this was the first time I heard of banh ram it. It has a crispy base and a chewy top, and it tastes sweet and sour.' He likes it and wants to try the real version in Hue.

The price of banh ram it is very low, only VND30,000 for five pieces. Aleksandr wants to visit Hue to eat the real banh ram it.

A video made by an American content creator started the trend. Many people like the sound of the crispy base and the soft top.

This is a picture of banh ram it made by Tran Thi Quynh Loan from Hue.

A woman named Christine from California paid $12 for banh ram it. She had been to Vietnam before, but she had never tried banh ram it.

Christine says, 'I like the hard and soft textures together.'

A South Korean woman named Ari also tried banh ram it. She bought five pieces for $16 in Las Vegas.

Ari says the soft top is like mochi, and the filling and sauce are different.

Many people are going to Vietnamese restaurants because of the trend.

A restaurant owner in California added banh ram it to her menu. She sells 300 to 400 portions a day, and each piece is bigger than in Vietnam.

A woman named Hoang To Nhu in Canada says restaurants in her area are fully booked because of the trend.

Ari tried banh ram it in July 2026 and made a video about it.

The trend is also affecting restaurants in Hue.

The owner of a 60-year-old restaurant in Hue says tourist numbers have increased, and each outlet sells over 2,000 pieces a day.

The owner was surprised because most customers used to be locals, but now they are mostly foreign tourists.

Banh ram it has two parts: a crispy base and a soft top. The base is made from glutinous rice dough, and the top is a steamed ball with shrimp and pork.

The dumpling is put on the base and garnished with dried shrimp powder and scallions.

To make the real banh ram it, the shrimp filling must be marinated for hours and cooked slowly. Each family has its own secret recipe.

A chef says banh ram it comes from Hue's royal kitchen and represents the balance of central Vietnamese cuisine.

The dish has a harmony of fire and water, and the combination of textures and flavors is unique.

This trend shows that people value the texture and experience of food.

Christine tried banh ram it in July 2026 and made a video about it.

The trend will likely help tourism in Vietnam.

A travel company director says the trend will stimulate immersion travel, and people will want to try the real banh ram it in Hue.

He also says that Vietnamese street food going viral is a great opportunity for the tourism industry.

Aleksandr tried banh ram it in July 2026 and made a video about it.

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