Vietnam Explained: Vietnamese beauty brands on the rise | Vietnam Today

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0:01For decades, global beauty brands

0:03dominated Vietnam's cosmetics market.

0:06But today, Vietnamese beauty brands are

0:08rewriting the story.

0:10From coffee and turmeric to rice and

0:13[music] green tea, local ingredients are

0:15meeting cutting-edge science to create

0:18products that are turning heads at home

0:20and around the world. So, what's behind

0:23their rapid rise? Can Vietnamese brands

0:25really compete with global giants?

0:28>> Today,

0:28>> [music]

0:28>> we have a simple challenge. Can we build

0:31a standard skin care routine using

0:33Vietnamese beauty products for under

0:36800,000 Vietnamese dong or $30? [music]

0:40Challenge accepted.

0:42>> Join us as we meet experts, hear from

0:44consumers, and discover [music] why

0:46Vietnamese beauty brands are on the

0:48rise.

0:50>> Fish sauce is so common in the

0:51Vietnamese kitchen.

0:52>> Yes.

0:53>> Is that used for any beauty product?

0:54>> Not yet.

0:55>> Not yet. You've got a new one then.

0:58>> Vietnam explained, only on Vietnam

1:00today.

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