The results show the market is strong, even with fewer flights and higher travel costs.

Changing demographics and product preferences are driving this growth.

Travelers are waiting in line at a ticket station in Beijing, China.

Young travelers, aged 18 to 35, are the fastest-growing segment, according to 47% of agents.

At the same time, traditional package tours are becoming less popular.

Small-group tours are growing the fastest at 37%, followed by customized and luxury travel at 33%.

Thailand is the top-selling international destination for summer 2026, with 19% of trade responses.

Thailand is ahead of Japan, South Korea, Singapore, and the United States.

Thailand's Ministry of Tourism and Sports has official arrival figures that back up the survey.

Thailand welcomed over 3 million Chinese visitors between January 1 and August 1, 2026. This is a big number. Thailand is very popular.

China is far ahead of Malaysia and India in terms of visitors to Thailand.

Thailand leads the market due to its policies, infrastructure, and location.

Thailand started allowing Chinese visitors to enter without a visa in 2023, making it easier to plan trips.

This visa exemption allows travelers to plan trips without waiting for visa applications.

Thailand is also close and affordable.

Flights from China to Thailand are short, making it ideal for short holidays. Thailand has many good things, like natural beauty and easy payment options.

Thailand's natural landscapes, good value, and easy infrastructure make it the top choice for Chinese travelers in 2026.