How AI is Being Marketed to Women

Kylie Jenner's new fashion campaign is selling more than just sunglasses.

In the ad for Meta's new AI-powered glasses, Jenner has a glamorous morning. She gets ready, drinks green juice, and spray-paints her name on a billboard. She does all this while wearing the new glasses.

Meta's campaign for the glasses went beyond the ads. The company introduced many frame and color options, made an Instagram account, and hosted a launch event. Many famous people attended the event.

The glasses are not being sold as a complicated gadget. Instead, they are being sold as a fashion accessory.

Meta is not the only company doing this. Many AI tools are being used in beauty routines, shopping apps, and podcasts. These tools are mostly used by women.

A survey found that men use chatbots more than women. Men also use them for work and say they improve productivity.

Another survey found similar results. Men use AI daily at work more than women. Men are also more likely to get help and opportunities to use AI.

For AI companies, women are a new market. They know about AI but do not use it daily. This creates an opportunity to make products that fit into women's daily lives.

Meta says there is demand for these products. At a creator event, all the color options for the glasses sold out. Many women at the event wanted the same frames.

The interest in the glasses went beyond the event. There were many social media impressions, engagements, and mentions. Jenner's posts about the glasses got many likes.

Other celebrities have promoted the tech, including model Alexandra Saint Mleux and singer Doja Cat.

These efforts put the glasses in front of people who care about who is wearing them, not just the technology.

Influencers are also marketing AI products, like the beauty AI company Swan Beauty.

Swan sells a smart mirror that analyzes skin and recommends products. The company became famous after an event where the mirror was used.

The event was a bachelorette weekend for content creator Brigette Pheloung. She and her friends used the mirror and documented it on social media.

The exposure helped the company. The mirror sales and app downloads increased greatly after the event.

The partnership presented the product as both aspirational and accessible.

Entrepreneurs Phoebe Gates and Sophia Kianni market their AI shopping platform, Phia, to women through a podcast.

The podcast is about building a company and navigating life. The hosts have become part of Phia's appeal.

Guests on the podcast have included Paris Hilton and Karlie Kloss.

The company has raised serious funding and has many famous backers, including Khloé Kardashian and Mindy Kaling.

Celebrity endorsements can be appealing, and many women are using their platforms to promote AI.

Reese Witherspoon told her followers to try AI, but critics said she was pressuring women to adopt the technology.

Witherspoon said women should be involved in AI because it will be the future of filmmaking.

Mel Robbins promoted Microsoft Copilot, but faced criticism for encouraging women to share sensitive information.

Other celebrities have presented AI as a part of modern life. Sandra Bullock and Demi Moore have urged people to understand and use AI constructively.

Paris Hilton has used AI to build ideas and content. She has also hosted an innovation challenge for young women.

Sophia Moruso has called on more women to use AI.

The messages from celebrities are different, but they all promise that AI can help women work faster and manage their lives better.

Sheryl Sandberg said the differences in AI adoption will compound over time, making it important for people to understand them.

Celebrities are selling AI as a skill all women should have. They say it's necessary to evolve and not get left behind.

Despite the efforts to make AI fashionable, many women still approach it with caution.

Privacy, job displacement, and bias are concerns that shape how people view AI. A study found women are more likely to expect harm from AI than benefits.

These concerns are not hypothetical, especially when AI is used in everyday products.

Meta glasses can take photos and videos, raising privacy concerns. Some men have used the glasses to secretly film women.

Meta has faced reports of users hiding the recording light. The company has addressed these concerns and updated the glasses.

Phia has faced scrutiny for inserting its affiliate tracking information into purchases. The company said it was a mistake and fixed it.

The revelation spread on social media, and users questioned whether Phia's explanation was enough to restore trust.

Some people defended Phia's founder, Phoebe Gates, as a young and first-time founder.

Swan has also raised questions about its mirror. A reviewer found that the mirror counted her smile lines as wrinkles, lowering her skin score.

The app's disclosures say it may collect personal information and user data, adding to concerns.

These concerns do not mean AI products have no use. Meta's glasses offer translation and accessibility features. Phia can help shoppers compare prices.

But as AI is packaged for women in more familiar ways, the question is whether products are making women's lives better or just finding a way to sell to them.

The topic of AI and its impact on society is complex and multifaceted.

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