Malaysia Hopes to Attract 600,000 South Korean Tourists with Durian

Malaysia aims to attract 600,000 tourists from South Korea this year, up from 558,000 in 2025.

Instead of just promoting beaches and shopping, Malaysia is now focusing on 'durian tourism' with the Musang King variety.

Many people think South Koreans do not like durian due to its smell, but they actually like the Musang King variety.

Musang King durian is a popular fruit.

Malaysia's tourism industry now offers durian as a premium food experience.

Seasonal tours take visitors to orchards to pick and taste Musang King durian.

Musang King durian is popular in Southeast Asia for its taste and texture.

In Malaysia, durian is used in many desserts like cakes and ice cream.

Durian season in Malaysia starts in June or July and lasts until September.

Malaysia opened its first durian experience center in Kuala Lumpur.

Malaysia offers durian-themed tours with activities like glamping and trekking.

The country hopes to attract 47 million tourists to remain the most-visited in Southeast Asia.

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