Bernard Matthews fans noticed some items are missing from stores. The company is making big changes. Fans asked what happened to their favorite turkey products.

People told Bernard Matthews they prefer chicken.

The company will switch many products to chicken. Only frozen Hamwich will stay the same.

The firm is worried about turkey supply due to a bird flu and thinks chicken is more sustainable.

A spokesperson said kids can still play with dinosaur-shaped food, but it will be chicken.

The company is updating recipes to use chicken, keeping the same shapes.

A parent asked on Reddit if others had trouble finding Bernard Matthews products.

The parent emailed the company and found out about the change. They thought it might be permanent.

The change seems to be permanent.

The company may bring back turkey products later.

Bernard Matthews was founded in 1950 and has many farms.

The founder was known for his Norfolk ties and TV ads.

He was known for his catchphrase and successful business.

Bernard Matthews died in 2010.

The company was bought in 2016 for £87.5 million, saving 2,000 jobs.