Vietnam is a Key Market for Japanese Food Exports

A Japanese food event was held in Ho Chi Minh City on June 17. The event was part of a project to promote Japanese food exports to Vietnam.

Okabe Mitsutoshi said Vietnam is an important market for Japanese food because it has a large population and a strong economy.

Vietnam is one of the top importers of Japanese food. There is room for Japan to increase its food exports to Vietnam.

Okabe Mitsutoshi spoke at the event in Ho Chi Minh City on June 17, 2026.

The growth of Vietnam's middle class has led to an increase in demand for Japanese food. Popular items include Wagyu beef and seafood.

The event featured food from eight Japanese and Vietnamese companies. Chefs showed how to make sushi and Wagyu beef.

Guests could try the food and learn about cooking techniques.

Guests tried traditional Japanese dishes at the event.

Ono Masuo said Japanese food is popular in Vietnam because of the similarities between the two cuisines.

Ono said Vietnamese people can easily try Japanese food because they use chopsticks and have similar food influences.

Ono hopes Vietnamese people will learn about Japanese food culture, including traditional drinks like sake.

Ono said Vietnam is an important market for Japanese food in Southeast Asia.

Vietnam can help promote Japanese food in the region because of its large population and cultural similarities.

Ono Masuo is the Consul-General of Japan in Ho Chi Minh City.

Japan has set up platforms to promote food exports in several countries, including Vietnam.

JETRO plans to hold more trade promotion events, including exhibitions and conferences.

JETRO will host a business matching event in Ho Chi Minh City later this year.

A Japanese chef prepared Wagyu beef dishes at the event.

JETRO's promotional programs aim to increase exports and help consumers understand Japanese products.

These programs help build trust and awareness of Japanese food products in Vietnam.

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