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4 ways to tell a great story - Video học tiếng Anh
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4 ways to tell a great story
4 ways to tell a great story
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Sous-titres (75)
0:07
Your first job as a speaker is to build a trusting human bond
0:11
with your audience.
0:12
One excellent way to connect to an audience is to tell a story.
0:16
Stories helped make us who we are.
0:19
Really — evidence left behind from our ancient ancestors
0:23
suggests that the human mind developed alongside human storytelling.
0:29
Fire created a new magnet for bonding.
0:33
Its warmth and flickering light drew people together after dark.
0:38
This seems to have happened in every ancient culture
0:41
over the last 300,000 years.
0:44
And what did our ancestors do with this time together?
0:47
In many cultures,
0:48
one type of communal activity became very important: storytelling.
0:54
Stories brought people from faraway places to the fireside.
0:58
Stories about people who were alive and people who were dead,
1:02
nearby and in distant lands.
1:05
Stories sparked laughter, tension, and amazement.
1:09
Stories also played an important role in helping expand people’s ability
1:14
to imagine and to dream, and to understand the minds of others.
1:20
Storytellers became important people within a community,
1:23
and their listeners took information from the stories
1:26
that changed how they behaved in the world.
1:29
It's not just that we all love hearing stories.
1:33
Stories probably helped shape how our minds share and receive information.
1:39
So it's no surprise that many of the best talks are built around a story.
1:46
The most basic way of breaking down a story is this:
1:50
a character with a goal meets an unexpected obstacle.
1:53
She tries to overcome that obstacle, which builds to a peak in the action.
1:58
Finally, there’s some kind of resolution to the conflict.
2:02
When it comes to sharing a story from the stage,
2:05
remember four key things:
2:08
1. Base the story around a character your audience can empathize with.
2:14
2. Build tension,
2:16
either through curiosity, relationship with other characters, or actual danger.
2:22
3. Offer the right level of detail.
2:26
If there's not enough, the story won't come to life.
2:29
If there's too much, it will get bogged down.
2:32
And, 4. End with a satisfying conclusion, whether it’s funny, moving, or surprising.
2:40
Some great talks are built around a single story.
2:45
This can be really helpful for a speaker.
2:47
The throughline is simply the plot of the story.
2:50
If the story is about you, it can even create empathy in the audience.
2:55
If your journey is exciting and easy to follow,
2:58
this type of talk can work really well.
3:01
But there's a trap here too.
3:04
Remember, the goal is to give.
3:07
Personal stories may entertain or interest an audience,
3:11
or make the speaker feel really good about themselves,
3:14
but they don’t necessarily give the audience
3:17
something they can walk away with;
3:19
a new way of understanding things, actionable information, context, hope.
3:24
And that’s a real shame.
3:26
The key is to link together the important moments of your story
3:31
in a way that can be meaningful to someone else.
3:34
Otherwise, it may sound like you're just rambling
3:37
or speaking for the sake of hearing yourself talk.
3:41
But, if the journey reveals something powerful you have learned,
3:45
and if each step in your journey is revealed with humility and honesty
3:50
and vulnerability,
3:52
it is a journey we will gladly take with you.
3:55
There is one other piece that is absolutely essential
3:59
if you’re going to tell your own story:
4:02
it has to be true.
4:04
This may seem obvious,
4:06
but sometimes speakers are tempted to exaggerate
4:09
or even make a story up entirely.
4:12
Stories can have such a big impact that some speakers
4:15
are tempted to bend the truth.
4:18
But even small exaggerations can quickly destroy your reputation.
4:23
It's not worth the risk.
4:26
When you combine a truthful story with a desire to benefit others,
4:30
you can give your listeners an extraordinary gift.
4:34
A story can affect people deeply.
4:36
Use it, and you can greatly increase your connection with an audience.
4:40
But please, let it mean something.
