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New digital opportunities for rural economies | Vietnam Today
New digital opportunities for rural economies | Vietnam Today
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Sous-titres (54)
0:00
From orchard videos to live stream
0:02
sales, Vietnam's agricultural products
0:04
are gaining new opportunities on Tik
0:06
Tok. Digital skills training is helping
0:09
millions of farmers and rural producers
0:12
confidently bring their products,
0:14
including fresh produce, directly to
0:17
consumers.
0:21
A key milestone is the expansion of
0:23
products entering the digital
0:24
marketplace. Beyond OKOP and processed
0:27
goods, fresh foods, seafoods, and other
0:30
agricultural products are now joining
0:32
Vietnam's e-commerce ecosystems.
0:36
In the past, buying fresh products such
0:38
as durans, crabs, or seafood online was
0:40
difficult. Today with cult and logistics
0:43
and faster delivery services, fresh
0:46
agricultural products can reach
0:48
consumers quickly while maintaining
0:50
their quality.
0:52
While logistics has improved, farmers
0:54
digital skills remain the biggest
0:56
challenge. Training them to sell online,
0:59
live streamed and manage digital stores
1:01
has become a key priority.
1:05
Our
1:06
goal is to strengthen digital skills for
1:08
rural businesses and household
1:10
producers, helping local specialities
1:13
reach consumers nationwide. We also work
1:16
with government agencies and logistics
1:18
partners to deliver essential goods to
1:20
rural communities at reasonable costs.
1:25
Digitalizing product information
1:27
enhances transparency and traceability,
1:29
helping build consumer trust and
1:31
increase Vietnamese agricultural
1:33
products value.
1:36
When product information is transparent
1:38
on digital platforms, farmers have
1:41
better opportunities to reach customers.
1:44
Consumers know where the products come
1:45
from, who makes them, and how they are
1:47
produced.
1:51
>> The nationwide program is expected to
1:54
begin in the fourth quarter of this
1:55
year, supporting the OK program and
1:58
rural tourism. More importantly, it is
2:01
helping farmers become active
2:03
participants in the digital economy,
2:05
creating higher value for agricultural
2:07
products and more sustainable incomes
2:10
for rural communities.
