A big car company in North America is trying a new way to sell electric vehicles by making them cheaper.

Ford is launching a new electric pickup truck that will cost less than $40,000 in Canada.

The truck is called the Ford Fathom and will cost around $28,000 in the US. In Canada, it will cost $38,690 after a rebate.

Ford is competing with other companies like Tesla and BYD. People can order the Fathom in 2027.

The Fathom will be the first of many models based on Ford's new electric platform.

This comes after Ford stopped making the all-electric F-150 Lightning pickup truck.

Ford has been working on a cheap electric vehicle for some time. The CEO said this is a big moment for the company.

The CEO said this is a chance to bring new vehicles to the market with great technology and features.

The new electric vehicles will be different from the expensive ones that came out first.

The average used truck in Canada costs around $47,000, while a used electric truck costs more.

A new electric pickup truck for $40,000 would compete with the trucks people are already buying.

A Chinese company called BYD is now the biggest seller of electric vehicles. They are selling cars in Canada.

Ford is responding to the pressure from Chinese companies that can make cheaper cars.

Chinese companies have shown that they can make electric vehicles cheaper. This is pushing other companies to rethink their prices.

This story includes information from Reuters.

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