The Ringer, a sports website owned by Spotify, is live-streaming a show on Twitch. The show is about sports betting and aired its first episode on Twitch on August 10.

The show features several hosts, including 'Cousin Sal' Iacono and Joe House. Every episode will stream live on Twitch and be available on podcast platforms.

The Ringer's Twitch account was inactive for about eight years. It was briefly used for gaming streams in 2018 before Spotify bought The Ringer in 2020.

The show is not leaving YouTube. New episodes will be on Twitch, YouTube, and podcast feeds on Mondays, Tuesdays, Thursdays, and Fridays.

Twitch does not have many podcasts, with less than 1 percent of its live audience watching them.

Twitch has a young audience and a live viewing experience. About 70 percent of its viewers are between 18 and 34 years old.

The show's format fits Twitch well. It can react to news, debate picks, and take cues from viewers.

A Spotify director said the company wants to 'meet fans where they are.' The Ringer's founder wants to stay at the forefront of new media.

The Ringer is not the first to use Twitch for talk programming. Twitch has a program for sports podcasts and talk shows.

Some radio affiliates and talk shows are on Twitch. It offers a place to record episodes live and interact with viewers.

Twitch is still known for gaming, but it's making changes to support other live content.

Twitch has developed vertical and dual-format streams for better mobile viewing.

The company's mobile app has a personalized feed and collaborative tools for creators.

Twitch has business tools for creators, including subscriptions and ads.

Amazon, Twitch's parent company, is also focusing on creator-led podcasts.

Twitch is both a partner and competitor for Spotify, offering access to a live audience.

Spotify has acquired several podcast companies, including The Ringer, in recent years.

Spotify is moving away from expensive, exclusive podcast deals.

The company has renewed its deal with Joe Rogan, but his show is no longer exclusive to Spotify.

The Ringer is central to Spotify's new strategy, with its video podcasts available on TV and other platforms.

Spotify is testing different combinations of reach, exclusivity, and advertising for its podcasts.

The company is investing in video tools for its app, including a Distribution API for publishers.

Spotify is competing for more screen time, with over 500 million users streaming video podcasts.

Watching podcasts has become common, with 82 percent of weekly podcast consumers watching video podcasts.

YouTube is a major obstacle for other platforms, with over 1 billion monthly active viewers for podcast content.

Twitch is not a major player in podcasting, but the experiment shows trends in the industry.

The podcast is now on Spotify, YouTube, podcast apps, and Twitch, showing the podcast wars have expanded.

The podcast is available on multiple platforms.