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Diversified offerings drive mother and childcare growth | Vietnam Today - Video học tiếng Anh
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Diversified offerings drive mother and childcare growth | Vietnam Today
Diversified offerings drive mother and childcare growth | Vietnam Today
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According to Fortune Business Insights,
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the baby care products market is
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projected to reach 488.43
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billion US by 2034. Meanwhile, Vietnam
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is forecast to grow 7.2%
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annually during the 2023 uh to 2028
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period. And yes, Dudy, this growth is
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driven by higher value products and
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services as businesses compete not only
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on price but on trust, parentals insight
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and long-term companionship throughout
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the pirani journey.
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With this machine, I can take the
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sterilized bottle from this compartment,
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use water, heat it to the right
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temperature, add the milk formula, and
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use the mixing function to dissolve it
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evenly.
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By integrating every steps into just one
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machine, this business are helping
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parents save time, reduce need for
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multiple products, and feel more
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confident when caring for newborns.
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Built around specific postpartum pain
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points, this company has developed
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products that meet the practical needs
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of parents from birth through early
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child care.
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Real customer needs do not come only
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from reports or market research data.
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They come from the very practical needs
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and experiences of parents in everyday
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life.
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McKenzie estimates that personalization
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and portfolio-based product development
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can lift revenue by 5 to 15% and improve
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marketing efficiency by 10 to 30%.
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According to experts, to compete with
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international brands, Vietnamese
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businesses need to understand local
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consumers or build trust beyond price.
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So the real challenge is to build trust,
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create one that is authentic and the
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community should be treated like the
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main product, not just the marketing.
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And because a parent who grows up
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trusting a brand inside its community
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shows a kind of loyalty that no ad
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campaign can buy
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for businesses is basically that that
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they need to compete on trust and in
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that way they can also avoid competing
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on on price. So basically competing on
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things like transparency
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um you know what what are the
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ingredients in in the product um
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building education into their their
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brand ecosystem instead of applying a
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lot of a lot of discounts.
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>> According to the UN world population
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prospects Vietnam records around 1.2
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million newborns each year and worker
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income up 8.5% in the first quarter of
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2026. This could boost demands for
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trusted mother and child care products,
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creating opportunities for local brands
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to diversify their offerings.
