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How Rolls-Royce customizes cars for its ultrawealthy clients. #luxurycar #RollsRoyce #soexpensive
How Rolls-Royce customizes cars for its ultrawealthy clients. #luxurycar #RollsRoyce #soexpensive
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Subtitle (28)
0:02
An entry-level Rolls-Royce begins at
0:04
around $370,000, [music]
0:06
but with so many options to personalize,
0:09
the price can skyrocket from there. Some
0:11
collectors don't even keep track of how
0:13
much they spend.
0:14
>> Yeah, I don't I don't even know. Oh, we
0:16
don't care.
0:18
As of right now, we have three, you
0:21
know, and my husband's [music] like,
0:22
"No, no more."
0:23
>> The automaker's $30 million drop tail
0:26
and $28 million boat tail are reportedly
0:29
the most expensive cars ever
0:31
commissioned. [music]
0:32
In some cases, the work doesn't stop
0:33
there. Buyers will spend more taking
0:36
their Rolls-Royces to outside companies
0:37
[music] for even more customizations.
0:40
>> When I got the Spectre from Rolls-Royce,
0:42
it was $625,000,
0:44
[music]
0:45
and then the upgrade was about $700,000.
0:49
So, it actually cost more for the
0:51
upgrade than the original car.
0:53
>> So, what exactly are Rolls-Royce
0:55
customers paying for? And what makes
0:58
buyers come back for more?
