Canadian Tire had higher sales last quarter. This was due to new pricing strategies and its loyalty program. The FIFA World Cup also helped sales.

Other stores like Dollarama and Walmart had higher sales too. They are trying to give customers good value.

The CEO of Canadian Tire said customers are still worried about the economy. This is because of trade wars and higher prices.

People have been dealing with the threat of trade wars and tariffs for a long time. They are also feeling the pressure of higher food and gas prices.

Canadian Tire shared its quarterly earnings results. Sales were up 0.7 per cent compared to last year.

Canadian Tire has many different stores and services. These include Sport Chek, Mark's, and a financial services division.

Sales were flat overall, but some stores did well. Sport Chek had an 8 per cent increase in sales.

Canadian Tire lowered prices on many products. It used AI tools to choose which products to discount.

The CEO said the company used AI to drop prices on over 5,000 products. Customers responded well to lower prices on essentials.

The company's chief operating officer also talked about the AI pricing strategies.

The company tries to give customers value where they want it. It uses AI models to help make these decisions.

The company uses AI to point it in the right direction. It also watches what its competitors are doing.

Canadian Tire did not say if it uses AI to decide when to raise prices.

The company does not use its AI tools for dynamic pricing. It only uses them for longer-term pricing decisions.

The company does not use its AI tool for real-time pricing. Price changes are reviewed and planned ahead of time.

Sport Chek had a strong quarter. This was partly due to recent sporting events.

The chief financial officer said Sport Chek's sales increase was very strong. This was due to investments in inventory before major sporting events.

The World Cup and Montreal Canadiens fan wear sales helped Sport Chek's growth.

Loyalty programs are another way customers try to get good value. Canadian Tire's loyalty program is growing.

Overall, sales from loyalty programs were up 3.1 per cent.

There are over 12 million members of the loyalty program. Many of them are active and try to earn more points.

The CEO said partnerships are a new way to give customers value. This is especially important in a tough economy.

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