Australian Influencer Lily Jay's Fake AI Videos

Warning: This story has AI-made videos.

A woman with an Australian accent talks to her fans on Instagram. She is with African kids who are eating lollipops.

She says, 'Alhamdullilah! The orphanage is now open!' This means 'all praise be to God' in Arabic.

Lily Jay has 3 million followers on Instagram. She talks about her conversion to Islam.

Lily Jay has a big following among Muslims. She wears a hijab and talks about Islam in her videos.

The Lily Jay Foundation is also popular. It has a logo that appears in her videos.

The logo is on banners behind her in the videos.

In one video, she introduces new kids in Africa.

The kids wear white shirts with the foundation's logo and the Ugandan flag.

The video says, 'We gave them new clothes and everything they need to grow up happy.'

But an investigation found that some of the foundation's charity work is fake.

The woman in the video is not the real Lily Jay. She was made with artificial intelligence.

The kids and the banner are also fake.

There are other fake parts in the video. A worker's shirt has an extra 'L' on it.

Let's look at the Lily Jay Foundation.

In Uganda, you need to register an orphanage with the government.

The government said there was no orphanage registered under the Lily Jay Foundation's name.

The foundation did not answer our questions.

Later, someone registered a 'Lilly Foundation Limited', but it's not clear if it's related to the Lily Jay Foundation.

We couldn't find any proof that the orphanage exists.

A former CEO of World Vision Australia said orphanages can be used to trick people.

He said, 'Pictures of kids in orphanages make people want to donate.'

There's a lot of fake information.

The Lily Jay Foundation says it does aid work in many countries.

It claims to have built a mosque, given food, and provided education.

Lily Jay asks people to donate money to support her work.

In May, a press release said Lily Jay won a humanitarian award.

But the pictures of her receiving the award were made with artificial intelligence.

The press release came from a company called Real Media Group.

The company's website has a page with photos of its team, including Lily Jay.

We couldn't find any information about the humanitarian award.

It's hard to tell what's real and what's fake.

The foundation's Instagram account has a mix of real and fake videos.

Some scenes are clearly fake, while others seem real.

In one video, a sign on a truck looks like it was added later.

The foundation says it opened a bakery in Gaza, but we couldn't find any proof.

People who do humanitarian work in Gaza haven't heard of the Lily Jay Foundation.

The foundation didn't answer our questions about the bakery.

A humanitarian group said there are many fake claims about aid work online.

This can make it hard for real aid groups to do their work.

The Lily Jay Foundation is not a registered charity.

It says it operates as a private company and doesn't provide tax receipts.

An expert said this is a concern because charities need to be transparent.

The foundation doesn't say how much money it has or how it's spent.

Let's look at the real Lily Jay.

Lily Jay's real name is Lily Jay Hinson. She doesn't seem to live in Australia.

Her social media shows a life of luxury and travel.

She used to try to be a musician and dancer before becoming an influencer.

Her Instagram account is run from Cyprus, and the foundation's account is from Kosovo.

She's not listed as a director of the foundation.

The directors are Syed Ahmed Mohsin, Christine Hinson, and James Bracher.

Syed Ahmed Mohsin is also linked to Real Media Group.

When we called him, he confirmed he's a director but didn't answer more questions.

The Real Media Group website went offline after we spoke to him.

Christine Hinson and James Bracher didn't respond to our questions.

We don't think they're responsible for the foundation's social media or fundraising.

Lily Jay and the foundation didn't answer our questions about why she's not a director.

The foundation says it's still doing aid work.

We tried to contact Lily Jay and the foundation, but they didn't respond.

After we sent questions, the foundation changed its website for Australian visitors.

The option to donate was removed, and a statement was added.

Do you know more about this story?

The foundation's international website still has the donation option.

Many pages with information we questioned have been removed from the website.

Most of Lily Jay's content is still on Instagram and Facebook, but some videos have been removed.

An expert said people should be careful when donating to unregistered charities.

He said, 'If a charity is not registered, there's no guarantee your money is being used honestly.'

The misuse of public trust can hurt the reputation of real aid groups.

When people donate, they're showing love and trust.

Additional reporting was done by Flip Prior.

If you know more, contact us.

This story was updated on Sunday, July 5, 2026, at 4:42 am.

It was updated again at 6:22 am.

Related topics include AI and charities.

Other topics are Gaza, internet culture, NSW, QLD, religion, social media, Sudan, and Uganda.

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