From helper to growth partner

OnPoint is changing how it works with brands. It will now help plan and share responsibility for business results, not just do tasks.

This change comes after the company expanded beyond ecommerce to include marketing, livestream commerce, and technology solutions over the past decade.

The founder and CEO, Tran Vu Quang, said that ecommerce needs more than just good operations to succeed.

Brands need partners to help them grow, not just do what they are told. OnPoint has built many skills over the years and its new identity shows this. The company has changed a lot.

Inspired by dance

The new look is inspired by ballet, where dancers balance on their toes.

This movement means discipline, precision, strength, and control, which is what OnPoint wants to bring to its partnerships.

The new identity has two main colors: teal and red.

OnPoint's new logo

The company has a new mission: to help brands grow in a sustainable way by combining commerce, content, and technology.

OnPoint has received many awards, including TikTok Shop's Excellent Diamond Partner and Shopee's Diamond Partner.

The company is also ranked No. 42 in Vietnam's FAST500 list and was named one of Deloitte's Vietnam Best Managed Companies. It was named this for two years.

OnPoint is a great place to work. It has been certified for two years.

OnPoint provides many services to help brands sell online, including store operations and customer service.

The company is based in Ho Chi Minh City and helps global and local brands across many online platforms.

OnPoint's services include livestream commerce, affiliate marketing, video production, and media strategy. It helps brands grow and succeed online.