Celebrity Traitors' Success Puts ITV Rival at Risk

Stars want to be on Celebrity Traitors, which may cancel an ITV show.

Celebrity Big Brother may end due to ITV's budget cuts. The show started on Channel 4 and was revived in 2024 with AJ Odudu and Will Best.

The civilian Big Brother will continue, but the celebrity version won't return. This is because famous people want to be on Celebrity Traitors instead.

A source said bosses are struggling to sign celebrities for the show.

Coronation Street star Jack P Shepherd won the last series of Celebrity Big Brother.

Other stars who competed include Patsy Palmer, Sharon Osbourne, and Louis Walsh.

ITV is having trouble signing big names due to competition from other reality shows.

A source said this is causing problems for other shows like Strictly and I'm A Celebrity.

Celebrity Big Brother needs a certain type of contestant, which is hard to find now.

The civilian Big Brother will return, but there may be a clash with another ITV show. The Wild Frontier may air at the same time as Celebrity Big Brother.

An ITV spokesperson said no decisions have been made for 2027 yet. Big Brother will return to ITVX and ITV2 later this year.

Sharon Osbourne competed on Celebrity Big Brother, but now bosses are struggling to sign big names.

The civilian version of Big Brother is cheaper to produce, so it's worth continuing.

ITV has faced budget cuts, with soaps like Coronation Street and Emmerdale having fewer episodes.

ITV boss Kevin Lygo explained that booking big celebrities is difficult, so they may not show Celebrity Big Brother on the main channel.

Kevin Lygo said they're in a battle with a production company over the price of Celebrity Big Brother. The show does well on ITVX and is important to the channel.

The Late And Live spin-off was also canceled.

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