Is the food at the farmers market safer?

학습 모드 선택:

Highlight:

3000 Oxford Words4000 IELTS Words5000 Oxford Words3000 Common Words1000 TOEIC Words5000 TOEFL Words

자막 (232)

0:00What we eat and where it comes from is a

0:02critical part of human health. In fact,

0:0459% of Americans think it's a top factor

0:08to know where their food comes from, and

0:1054% prioritize food that is consistently

0:13available locally. And one of the best

0:16places to get that locally sourced food,

0:18small family farms and farmers markets.

0:21I love a good farmers market, and I'm

0:23not alone. There are over 8,700 farmers

0:26markets in the US, where roughly 40,000

0:29farmers sell their products. And they

0:31seem to be getting a bit more attention

0:33thanks to a certain lettuce-related

0:35issue.

0:35>> Americans are growing weary of the

0:37rising number of recalls related to

0:39those stomach-churning cyclospora and

0:42salmonella outbreaks.

0:43>> With only 55% of Americans feeling very

0:46or somewhat confident in the safety of

0:48the food supply, buying direct from your

0:50local farm could be the answer. But how

0:53does a small family farm business

0:55compete with major grocery stores for

0:56customers? And what's behind their sales

0:59pitch for safer and fresher food?

1:03I came out here to Camarillo,

1:04California, to check out McGrath Family

1:07Farms.

1:07>> This farm has a pretty unique model.

1:10It's a collective of a few smaller

1:11farmers working land that's been a

1:13Southern California staple for

1:15generations.

1:16>> Phil McGrath, who's my mentor, he's the

1:19uh fourth-generation McGrath on this

1:21same land. Him and his siblings, they

1:23started some of the first farmers

1:25markets in our area. A group of us that

1:27were apprentices here were carrying on

1:29that legacy.

1:30>> We are 35 acres of certified organic

1:33land. We grow a lot of different crops,

1:36over 20 different varieties of produce

1:39and vegetables, as well as over 20

1:41different varieties of flowers.

1:43>> McGrath Family Farms practices

1:45regenerative and organic farming,

1:47[music] which means fewer chemicals and

1:48machinery. But this more natural

1:50approach also means they're frequently

1:52adjusting to Mother Nature.

1:54>> I would say uh farmers, uh especially

1:56smaller farmers or mid-size farmers,

1:58were some of the best problem solvers

1:59around cuz they were dealing with

2:00problems constantly. You plant those

2:02seeds, you're investing all your upfront

2:03capital, right, in all this. And you're

2:05hoping those seeds come up, that the

2:07conditions are right for those seeds to

2:08germinate.

2:09>> My whole family does work here. So, my

2:11mom, my dad, my grandpa, my uncles, and

2:14then my siblings and I, with another 10

2:17to 15 [music] workers here at the farm

2:20that do an assortment of things, whether

2:23it's packing, weeding, harvesting,

2:26washing the produce.

2:28>> Growing crops organically, uh there's

2:30going to naturally be uh challenges.

2:32Weeding is one [music] of the biggest

2:33costs of organic farming. We spend all

2:35our time weeding. Then you have pest

2:37pressure that comes in. You might have

2:38some kind of soil pathogen you got to

2:40figure out. And the second you harvest

2:42that crop, it needs to get to our end

2:44customer immediately, as quickly as

2:46possible to have all that viability, to

2:48have all that nutrient density.

2:49>> So, how do only a couple dozen people

2:52maintain food freshness and availability

2:54while keeping the business afloat?

2:56>> Everything is harvested for the markets

2:58the day before.

2:59>> Then, everybody packs up the produce and

3:02fans out to several farmers markets in

3:04Southern California each week. All of

3:06them about 50 miles or less from the

3:08farm.

3:09>> Our whole family, especially on Sunday,

3:11where when we have two farmers markets,

3:13everyone's away at a market.

3:16>> That's a lot of ground to cover, and the

3:18cycle restarts again every week. If

3:20there's any disruption, it can be

3:22costly.

3:23>> We can't miss the market because we're

3:25expecting the money that's made

3:26throughout the week to be able to re-

3:28reinvest it into uh our seeds and our

3:31employees. I think for the most part our

3:34pricing has been the same for the last

3:36like 10 years. People will always notice

3:39when the price goes up, but they tend to

3:41not notice when the price goes down.

3:43>> Speaking of small businesses, this video

3:45is presented by Verizon Business.

3:47Verizon Small Business Days are

3:48happening now. If you're a small

3:50business owner, Verizon Business experts

3:52are ready to meet with you one-on-one.

3:54They'll act as extra support to give you

3:56the best tech, plans, and give special

3:58offers to help your business succeed.

4:00Score a meeting with a Verizon business

4:02expert during small business days from

4:04August 17th to August 30th. Go to

4:06verizon.com/smallbusiness

4:09to learn more. Verizon business has no

4:11say in the editorial content of this

4:13video, but their support makes videos

4:15like this possible.

4:16>> Farmers markets are a main driver of

4:18this farm's business, but not just

4:20because that's where they see the most

4:22sales. It's also where they form direct

4:24relationships with customers, which

4:26means that farmers like Mike and Tony

4:28also have a pulse on their customers

4:30anxieties when food safety issues

4:32happen.

4:33>> When anything happens like this on

4:34[snorts] the news, automatically

4:35customers are concerned. You're

4:37rightfully so, they want to now know,

4:39where does the food come from?

4:40>> People start to come more to the markets

4:42and buy stuff directly from the farm to

4:45prevent being affected by any sort of

4:47outbreak that's through the supply

4:48chain.

4:49>> We don't want the food to travel far.

4:50It's alive, it needs to get enjoyed

4:52immediately. It'll be harvested today,

4:55washed, and packed, and then you go to

4:57market. These hands grew it, these hands

4:59wash it, and these hands brought it

5:00here.

5:01>> An operation like Taylor Farms, the

5:03lettuce distributor linked to the

5:04Cyclospora outbreak, is massive by

5:07comparison. It has over 25,000

5:09employees, 30 processing facilities, and

5:12produces over 265 million servings of

5:15produce weekly that makes its way into

5:18chain restaurants, major grocery

5:20retailers, and big box stores. And

5:22generally speaking, buying food from

5:24grocery stores is highly regulated and

5:27safe. But its supply chain does have

5:29more potential contamination points.

5:31Some produce travels hundreds or

5:33thousands of miles from where it's grown

5:35to where it's sold, passing through

5:37processing, storage, and distribution

5:40facilities.

5:41>> People will come to the farmers markets

5:42and sometimes be like, the produce at

5:44the at the stores is a lot cheaper, but

5:47one thing that I tried to explain to

5:49them, the produce in the grocery stores

5:52most of the times is coming from another

5:53country. And also, the produce that

5:56we're providing to them is most of the

5:58time just a day old.

5:59>> The ultimate advantage of a small local

6:01farm is how direct the journey of their

6:03produce from the fields to their

6:05customers is.

6:06>> You're getting a more nutrient dense and

6:08flavor dense produce, and more than

6:10anything it's going to last longer and

6:12be safer for you because it's being

6:15transferred from less hands and stuff.

6:17>> We grow the food in the greater Los

6:18Angeles area here, and we bring it into

6:20the city and our, you know, local areas

6:22well here. So, that direct feedback

6:24informs our growing decision.

6:26>> We'll have people that ask us grow

6:28beets, or they'll ask us to grow like a

6:30specific variety tomato. And we're

6:33always willing to try new things, too.

6:34It's a small community that supports

6:36each other. The farmers and our

6:38customers at the farmers market, we all

6:40come together to make this possible.

6:42>> Even with thousands of farmers markets

6:44and farms across the country, there are

6:46still areas known as food deserts,

6:48places with limited access to

6:50affordable, nutritious food because of

6:52geography or economics. The farmers I

6:55met with had some advice for people who

6:56live there, too.

6:57>> national and a global food system, it's

6:59a miracle that humans created this. We

7:01were able to figure out how to grow food

7:03and ship it all over the world. Do your

7:05due diligence when you get your produce

7:06home, you make sure you wash it, you you

7:08store it safely. We never take anything

7:10for granted.

7:10>> And these small farmers are always

7:13looking for creative ways to reach more

7:15people with healthy, safe food.

7:17>> When we have a surplus of produce,

7:19especially after the farmers market, we

7:21donate it to food forward and they give

7:23it to food banks.

7:24>> Where I spend a lot of my time today is

7:26in farm to school. Today, we're in six

7:28school districts reaching around 60,000

7:30students in just Ventura County.

7:32>> So, if you have a local farmers market

7:34and it's within your budget, consider

7:36buying a few fruits or veggies. Your

7:38local farmer and your taste buds will

7:40thank you.

듣기 연습

Is the food at the farmers market safer?

Highlight: