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4 ways to tell a great story
4 ways to tell a great story
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자막 (75)
0:07
Your first job as a speaker is to build a trusting human bond
0:11
with your audience.
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One excellent way to connect to an audience is to tell a story.
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Stories helped make us who we are.
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Really — evidence left behind from our ancient ancestors
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suggests that the human mind developed alongside human storytelling.
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Fire created a new magnet for bonding.
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Its warmth and flickering light drew people together after dark.
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This seems to have happened in every ancient culture
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over the last 300,000 years.
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And what did our ancestors do with this time together?
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In many cultures,
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one type of communal activity became very important: storytelling.
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Stories brought people from faraway places to the fireside.
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Stories about people who were alive and people who were dead,
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nearby and in distant lands.
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Stories sparked laughter, tension, and amazement.
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Stories also played an important role in helping expand people’s ability
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to imagine and to dream, and to understand the minds of others.
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Storytellers became important people within a community,
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and their listeners took information from the stories
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that changed how they behaved in the world.
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It's not just that we all love hearing stories.
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Stories probably helped shape how our minds share and receive information.
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So it's no surprise that many of the best talks are built around a story.
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The most basic way of breaking down a story is this:
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a character with a goal meets an unexpected obstacle.
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She tries to overcome that obstacle, which builds to a peak in the action.
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Finally, there’s some kind of resolution to the conflict.
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When it comes to sharing a story from the stage,
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remember four key things:
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1. Base the story around a character your audience can empathize with.
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2. Build tension,
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either through curiosity, relationship with other characters, or actual danger.
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3. Offer the right level of detail.
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If there's not enough, the story won't come to life.
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If there's too much, it will get bogged down.
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And, 4. End with a satisfying conclusion, whether it’s funny, moving, or surprising.
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Some great talks are built around a single story.
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This can be really helpful for a speaker.
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The throughline is simply the plot of the story.
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If the story is about you, it can even create empathy in the audience.
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If your journey is exciting and easy to follow,
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this type of talk can work really well.
3:01
But there's a trap here too.
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Remember, the goal is to give.
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Personal stories may entertain or interest an audience,
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or make the speaker feel really good about themselves,
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but they don’t necessarily give the audience
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something they can walk away with;
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a new way of understanding things, actionable information, context, hope.
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And that’s a real shame.
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The key is to link together the important moments of your story
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in a way that can be meaningful to someone else.
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Otherwise, it may sound like you're just rambling
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or speaking for the sake of hearing yourself talk.
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But, if the journey reveals something powerful you have learned,
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and if each step in your journey is revealed with humility and honesty
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and vulnerability,
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it is a journey we will gladly take with you.
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There is one other piece that is absolutely essential
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if you’re going to tell your own story:
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it has to be true.
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This may seem obvious,
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but sometimes speakers are tempted to exaggerate
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or even make a story up entirely.
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Stories can have such a big impact that some speakers
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are tempted to bend the truth.
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But even small exaggerations can quickly destroy your reputation.
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It's not worth the risk.
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When you combine a truthful story with a desire to benefit others,
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you can give your listeners an extraordinary gift.
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A story can affect people deeply.
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Use it, and you can greatly increase your connection with an audience.
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But please, let it mean something.
