ZUS Coffee started as a small kiosk in 2019 and grew quickly. By 2024, it had more stores in Malaysia than Starbucks.

ZUS Coffee has many drinks.

ZUS Coffee aimed for the middle-priced market, which was not well served when it started. The company also uses technology, with an app for ordering and picking up drinks, to understand what customers like and make new products.

The company has over 1,000 stores around the world, mostly in Malaysia. It also has stores in Singapore, Brunei, the Philippines, Thailand, and Indonesia.

ZUS Coffee wants to have 1,300 stores by the end of 2026, including 200 more in Malaysia.